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Culture Clash How We Win the Battle for Better Health

Culture Clash How We Win the Battle for Better Health. Dr. Steven Aldana CEO WellSteps. Two Sides of the River Battle. Keep Polluting Follow the money Local business Employees Politicians Status Quo. Protect the River No money to be made Grass roots effort Individuals who care

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Culture Clash How We Win the Battle for Better Health

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  1. Culture ClashHow We Win the Battle for Better Health Dr. Steven Aldana CEO WellSteps

  2. Two Sides of the River Battle Keep Polluting Follow the money Local business Employees Politicians Status Quo Protect the River No money to be made Grass roots effort Individuals who care Desire for something better

  3. Two Sides of the Battle for Good Health Promote Poor Health Follow the money Businesses Employees Politicians Status Quo Desire for Good Health Grass roots effort No money to be made Individuals who care Desire for something better

  4. POLL

  5. Bacon

  6. The REAL problem...

  7. The cost: Thousands of dollars per product

  8. How has your food changed? More fast food Larger serving sizes More salt, sugar, fat

  9. Percentage of Meals Eaten Outside the Home

  10. Meals Eaten Outside the Home Have:

  11. Pounds of Consumed: Corn Syrup Added fats Cheese

  12. Bacon

  13. Percentage of Adults Who do Enough Exercise to Get the Benefits

  14. The Dark Side of Capitalism

  15. Summary of the Problem • Food manufacturers • US Government • ADA • Pharmaceutical companies • Current health (disease) care system • Technology, labor saving devices • Greed

  16. Percent of Adults Overweight USA

  17. Percent of Adults Overweight England Canada Spain USA Austria France Korea

  18. So Far.. • Our poor health is a side effect of our Western culture • Our culture will NOT change on it’s own • It is a side effect of capitalism • It is going to get worse

  19. What is the solution?

  20. How to Create an Island of Health

  21. Employee-related expenses Unhealthybehaviors Healthrisks Chronicdisease Culture Marketing 101

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