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Betsey Johnson, born in 1942 in Connecticut, emerged as a revolutionary designer in the fashion world. After graduating from Syracuse University in 1964, she quickly made her mark at Mademoiselle Magazine and Paraphernalia, eventually opening her own boutique, Betsey Bunkinini, in 1969. Known for her colorful, whimsical designs and "Anything Goes" attitude, she became a symbol of freedom in the 1970s fashion scene. With numerous awards and international recognition, Johnson’s creations celebrate individuality, movement, and the joy of fashion.
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Betsey Johnson By Haley Knight
Betsey’s Life • 1942-Born in CT • 1964-Graduated from Syracuse • 1964-Mademoiselle Magazine • 1964-Began designing for Paraphernalia • 1969-Opened own boutique, Betsey Bunkinini in NY • 1978-Began own label • 1998-Expanded internationally
The U.S. in the 70’s • Energy crisis • Increasing unemployment • World recession • Civil rights, gay liberation, women’s movements • Concern over future of environment
Fashion in the 70’s • “Anything Goes” attitude • Radical chic to punk • Reaction to convention • Dress as a system of signs
Significance • Bodysuits, leotards, and hot pants • Windbreakers and sweatshirts, with style • Extravagant disco wear • Over-the-top looks • Sexy silhouettes • Fabulous fit • Whimsical detail
“Making clothes involves what I like…color, pattern, shape and movement…I like the everyday process…the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life…drawing attention to her beauty and specialness…her moods and movements…her dreams and fantasies.”-Betsey Johnson
Inspiration • Dance classes as a child • Bright colors • Wild Patterns • Unique Shapes • Clothing with Movement
Accomplishments • 1972: COTY Award • 1990: Timeless Talent Award-CFDA • 2002: Induction into Fashion Walk of Fame • 2005: Lifetime Achievement Award-Signature Awards and NAWBO-NYC • 2005: Lifetime Achievement Award-Accessories Council • 2007: Designer of the year-FABB
References • Herald, Jacqueline. (1992). Fashions of a decade: the 1970’s. New York: Facts on File. • Unknown. (Unknown). Biography. October 1, 2008, http://www.betseyjohnson.com/bio.html • Unknown. (Unknown). Biography: Betsey Johnson. October 1, 2008, http://www.answers.com/topic/betsey-johnson • West, M. (June 2008). Designer profile: Betsey Johnson. October 1, 2008, http://american- fashiondesigners.suite101.com/article.cfm/designer_profile_betsey_johnson