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The Internet in modern political campaigning

The Internet in modern political campaigning. Introduction to the future of politics. Candidates face a number of problems communicating with voters. Less and less attention to the news Less and less news of politics to pay attention to

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The Internet in modern political campaigning

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  1. The Internet in modern political campaigning Introduction to the future of politics

  2. Candidates face a number of problems communicating with voters • Less and less attention to the news • Less and less news of politics to pay attention to • Anything other than presidential/senatorial is almost ignored • “Transaction costs,” especially in contributing to campaigns • Inability to provide more than ‘sound bite’ explanations of their policies • Negative campaigning/advertising • Members of electorate as “audience” rather than as constituents

  3. The Internet • The low costs and versatility of the Internet allow the candidate to address many of the problems outlined above • The main Internet actions by candidates themselves have focused on: • Fundraising (brilliant success for Dean, Obama, Tea Party candidates) • Providing extensive explanation of candidate positions • Political organization and social networking • Obama • Distributing political advertising, etc. to targeted groups

  4. Internet options • Traditional websites • Great majority of candidates now have them • E-mails to partisans • Social networking • Facebook • Twitter • Podcasts • Distribution of advertising • Targeting • Broadcasting

  5. https://donate.barackobama.com/page/content/splashsignup_welcomehttps://donate.barackobama.com/page/content/splashsignup_welcome • http://www.johnmccain.com/splash32615.htm

  6. Content outside of candidate control • YouTube • Facebook • Blogs • News sites • Newspaper • TV • Webcasts of talk radio, etc. • Chatrooms/listservs

  7. Candidate online strategy • Speak to your existing support • Provide updates, encouragement, information for them to use on your behalf • Issue positions/information • Campaign blog (personal touch) • Critique of opponent • Organization • Information concerning campaign activities • Provide opportunities for independent organization by supporters • Meetups • Rallies, marches, groups watching political video together in bars, etc.

  8. Candidate online strategy • Solicit donations • Effective way of generating small-donation money • Has increased the importance of small donations • Sign up, encourage volunteers • Provide ability to engage in voluntary action • Provide info, persuade undecideds • Provide info to press and get them to publish issue positions, critique of opposition, etc. • Online ads, video • Respond quickly to opposition attacks

  9. Obama online strategy • http://news.bbc.co.uk/2/hi/technology/7412045.stm

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