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Integrated BTL Marketing Communications

Integrated BTL Marketing Communications

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Integrated BTL Marketing Communications

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Presentation Transcript

  1. Integrated BTL Marketing Communications Integrated Marketing Communications Brand Building - BTL Services

  2. The Company The Company • ONE OF THE LEADING Integrated Marketing Communications company in Vietnam, focused on brand building through below-the-line (BTL) services. • Over 12 years of providing quality services for different kinds of industries all over the country. • Based in Ho Chi Minh City. Established in 1995. • One of the first five advertising companies licensed for full service operation by the Government.

  3. The Company The Company • Diversified on August 2003 - XPR Brand Communications, XPR Campaigns, Starfilm and Pro Images • Equipped with a unique combination of a strong local knowledge and international experience. • Currently with a workforce of 23 workforce 100% dedicated to BTL servicing.

  4. Services Services BRAND BUILDING THROUGH… MARKETING PROMOTIONS EVENT MANAGEMENT PUBLIC RELATIONS

  5. Services Services MARKETING PROMOTIONS • Consumer / Trade Sales Promotions • Sponsorships • Point-of-Sale-Merchandising • Packaging • Logo • Stationeries • Product Brochures • Catalogues • Posters • POP displays • Hang tags • Other customized materials “It is our proposition standard to come up with integrated marketing communications strategies for a brand. This includes strategies and concept development, writing, design, layout and production.”

  6. Services Services EVENT MANAGEMENT • Brand Support • Product Launches • Brand Activations • Sales Conferences • Trade Conferences • Media Conferences… • Ceremonial Events • Ground Breakings • Factory and Office Openings • Awardings • Corporate Activities Team Building Meetings Trainings Seminars… • Road Shows and Exhibits • Concerts and Parties “XPR Brand Communications is committed to understand your needs. We endeavor to build events reflecting your business objectives that meet or exceed your targets. Events that will leave your audiences and target market involved to your brand.”

  7. Services Services EVENT MANAGEMENT • Event concept and strategy development • Creative designs and production of collaterals • Budget management • Component planning & risk management • Execution management, on-site facilitation and logistics support • “XPR-BC covers every aspect of an event. Apart from managing all components, we critically oversee the processes involved such as ensuring the timeliness of all preparation; the smooth flow of the event program; the handiness of necessary logistics support; and the readiness of all people involved. We work closely with our clients to make sure of every track in achieving their optimum objective.”

  8. Services Services PUBLIC RELATIONS • Strategic PR Campaigns • Press Conference – Media Management • Media Crisis Management • Press Release Writing and Editing “An event or any promotion will not be more effective if the message is not sent directly across the target market. And there is no other means of communication as broad and effective as the Media. XPR Brand Communications have the longest years of experience, our network and our relationship with the media to provide a stronger offensive tool for your brands.”

  9. Clients Clients

  10. Clients Clients Vietnam Brewery Limited PREMIUM & SPECIALTY BRANDS MAINSTREAM BRANDS BIERE LARUE EXPORT BIERE LARUE LARUE DRAUGHT BIA BIVINA BIA LARGER BGI TIGER HEINEKEN COORS LIGHT FOSTER’S AMBER

  11. Portfolio Vietnam Brewery Limited Portfolio • Exclusive IMC Agency for Mainstream Brands • Exclusive IMC for Specialty Brands • BTL Agency for Premium Brands • Development of Brand Identity • Campaign Strategy Development and Execution • Consumer Insight Analysis • Sponsorships BIERE LARUE EXPORT, BIERE LARUE, BGI, BIVINA, LARUE DRAUGHT, LARGER, HEINEKEN, TIGER, COORS LIGHT, FOSTERS, AMBER DRAFT

  12. Portfolio Electrolux Share A Heart Campaign Portfolio

  13. Portfolio Biere Larue Export Unique Show Portfolio

  14. Portfolio Coffee Festival 2007 Portfolio

  15. Portfolio Coffee Festival 2007 Portfolio

  16. Portfolio CapitaLand Vista Official Launch Portfolio Show Unit Viewing Event Soft Launch Event Press Conference Official Launch Event October 2007 13,14,17,18,19

  17. CapitaLand Vista Official Launch Designs & Concept Development Production

  18. CapitaLand Vista Official Launch Media Relations Presscon Management Media Monitoring

  19. Portfolio Dutch Lady International Children’s Day Portfolio

  20. Portfolio Acer Notebook Product Launch Portfolio

  21. Portfolio Wonders of the World Lantern Festival Portfolio

  22. Portfolio Tiger Beer Light Art Show Portfolio

  23. Portfolio Tiger Beer Lantern Making Contest Portfolio

  24. Portfolio Heineken Indoor Movie Launching Portfolio

  25. Portfolio Heineken Light up the city Portfolio

  26. Portfolio SJ Johnson Sales Conference & Team Building Portfolio

  27. Portfolio Heineken Bar Activation Portfolio

  28. Portfolio Coors Light Product Launching Portfolio

  29. Portfolio Coors Light Product Activation Portfolio

  30. Portfolio Coors Light Hip-hop Roadshow Portfolio

  31. Portfolio SaiGon Beer Beer & Food Festival Portfolio

  32. Portfolio APEC Gala Dinner 2006 Portfolio

  33. Portfolio G7 Mart “For a Strong Vietnam” Day Portfolio

  34. Portfolio G7 Mart Launching Portfolio

  35. Portfolio Jotun Factory Expansion Portfolio

  36. Portfolio Unilever Management Conference Portfolio

  37. Portfolio Portfolio Unilever Team Building

  38. Portfolio Unilever Sunsilk Sampling Portfolio

  39. Portfolio Lipton Milk Tea Product Activation Portfolio

  40. Portfolio Portfolio Lipton Ice Tea

  41. Portfolio Portfolio Caltex Team Building

  42. Portfolio Portfolio Osim Official Launching

  43. THANK YOU!