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Objectives PowerPoint Presentation

Objectives

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Objectives

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  1. Objectives • Understand that innovation relies on ideas from inside and • outside of the firm • Understand that many innovations are novel combinations • of existing ideas • Understand the role of intermediaries in idea recognition • and combination

  2. Why Is Innovation Less Likely to Be Generated or Sustained Within a Single Corporation? • Development cycles and business cycles are out of synch. • Ideas don’t fit their strategy or business model • Labs can’t get business units to buy-in • Labs don’t share information • Companies unwilling to give up IP royalty stream • Ideas’ real potential may be in value network with other • companies

  3. Intermediaries Can Help • They are innovation head-hunters who link companies • with complementary ideas, skills, and/or resources • Many consultants are uncomfortable in this role because • of norms about client confidentiality • Who can play this role well? Venture capitalists, • investment bankers, retired executives

  4. Examples • ISIS (Summit Business Development System), Accenture • (Technology Labs), and Cap Gemini Ernst & Young have • convened brainstorming workshops. • IBM’s initiative AlphaWorks is interesting because you put • software out on the web and ask others to run with it, come up • with a creative idea. Open Source is similar. • New web services, automated information exchange, data • mining from sets of participating companies

  5. Open Source The basic idea is very simple: By making the source code for a piece of software available to all, any programmer can modify the software to better suit his or her needs and redistribute the improved version to other users. By working together, a community of both users and developers can improve the functionality and quality of the software”. From: E-Zine on CGEY Website Also see http://sourceforge.net/

  6. Lessons Learned • No company is an island. Most companies don’t have • enough ideas, skills, or resources to commercialize • products on their own • Some people can be effective intermediaries. (depends on • their position and actions)