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May 28, 2013

DC Health Benefit Exchange Branding. May 28, 2013. Creative Process. Review of existing data and reports Conversations with board members including agency heads Creative development Focus groups Review with agency leads. Research Focus Groups.

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May 28, 2013

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  1. DC Health Benefit Exchange Branding May 28, 2013

  2. Creative Process • Review of existing data and reports • Conversations with board members including agency heads • Creative development • Focus groups • Review with agency leads

  3. Research Focus Groups • Small business owners (3-10 employees) – mix of those who do not offer coverage and those who do • Small business owners (11-50 employees) – mix of those who do not offer coverage and those who do • Low-to-moderate income (200-400% FPL) Latinos, ages 18-64 – mix of uninsured and those who buy private insurance • Young invincibles (ages 18-35), low-to-moderate income individuals (200-400% FPL) – mix of uninsured and those who buy private insurance • Lower-income (200-300% FPL) African Americans ages 18-64 – mix of uninsured and those why buy private insurance • Moderate income (300%+ FPL) African Americans ages 18-64 – mix of uninsured and those why buy private insurance

  4. Name DC Health Link

  5. Name with Tagline DC Health Link Get the facts. Get covered.

  6. Logo

  7. DC Health Benefit Exchange Branding May 28, 2013

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