Demographics

1. Graduate Level Certificate Programs at the Bush School: Online and Residential Strategies, Part II: Bush School Extended Education Update Bush School Advisory Board and Development Council Dr. Joann Kroll Wheeler March 2008

2. Internet Consolidation Globalization Branding Higher Education Market Demographics Outsourcing Six Megatrends Shaping Higher Education

3. Why an Alternative Delivery Method? • Students around the world are learning via alternative delivery methods – primarily online • Online education has entered the mainstream • Institutions around the nation/world are involved • Prospects for future enrollment growth are significant – IF properly managed

4. The Extent of Online Learning in The U.S. • 65% of schools offering graduate face-to-face courses also offer graduate courses online. • 63% of schools offering undergraduate face-to face courses also offer undergraduate courses online. • Among all schools offering face-to-face master’s degree programs, 44% also offer master’s programs online. • The overall percent of schools identifying online education as a critical long-term strategy grew from 49% in 2003 to 72% in 2007.

5. How Many Students are Learning Online? • For the past several years, online enrollments have been growing substantially faster that overall higher education enrolments. The expectation of academic leaders has been that theses enrollments would continue their substantial growth for at least another 5 years. • Almost 3.5 million students were taking at least one online course during the fall 2006 term; a nearly 10 percent increase over the previous year. • The 10% growth rate for online enrollment far exceeds the 1.5% growth of the overall higher education student population. • Nearly 20% of all U.S. higher education students were taking a least one online course in the fall of 2006. • The overall online enrollment growth rate is currently ten times that projected by the National Center for Educational Statistics for the general postsecondary student population.

6. Distance Education • Defined by the Texas Higher Education Coordinating Board, The Commission on Colleges Southern Association of Colleges and Schools, and the Western Interstate Commission on Higher Education: • “Distance education is defined, for the purposes of accreditation review, as a formal educational process in which the majority of the instruction occurs when student and instructor separated by time and/or space. Instruction may be synchronous or asynchronous.” • Extended Education in the Bush School • Online Learning/eLearning • Off-campus face-to-face • Two-way Interactive Audio/Video • All Bush School Certificate Programs

7. Extended Education Review & Update • Extended education encompasses online, nontraditional formatted/delivered, and off-site education • Bush School’s current emphasis is on graduate credit certificate programs (12-15 credits) • Responsive to high demand of e-learning for convenient, anytime/anywhere, technology-mediated, graduate opportunities in key fields of strength for the Bush School • Expansion of the Office of Extended Education in 2007-08 to provide student support services (advising, admissions, registration, financial aid, etc.) and subject matter expert and faculty support services (contact preparation, technology support, teaching evaluations, administrative support, etc.) for experts and faculty located around the world) • Expansion of new marketing management strategies and business systems and processes • Program business model and financial plan dependent on self-supporting fees (current operation of $932,000 annually)

8. Continuing to Expand and Re-define: • Student recruitment/marketing • Admissions process • Student services • Registration process • Content/course design & development • Faculty selection/training • Course delivery • Learning Outcomes Assessment • Program Assessment

9. Retrofitting the Traditional University: A business model for e-learning • Lead generation and Internet marketing • Multi-channel customer relationship management (CRM) • Centralized advising/recruitment center • Expanded student services • Professional instructional designers • Regular and contracted faculty/subject matter experts • Continuous assessment of Strategic Plan

10. Bush School Certificate Programs Current • Advanced International Affairs • Homeland Security • Nonprofit Management Future Planning • National Security Leadership • China and the World • Public Management

11. Certificate in Advanced International Affairs Growth

12. Certificate in Homeland Security Growth

13. Certificate in Nonprofit Management • Program Initiated in Fall 2007 • Beginning Off-campus Face-to-face Summer 2008 • Two courses in Houston • One course in Woodlands • Beginning Online Fall 2008 • Two courses online (condensed format 6.5 weeks)

14. Certificate in Nonprofit Management 2007 - 2008

15. The Bush School Extended Education Strategic Initiatives • Successfully manage enrollment growth over next 5 years • Effectively expand student and faculty services • Continue to grow all current programs • Create a Bush School of Government and Public Service Global Campus – expanding program offerings, increasing enrollment, and creating financial stability

16. Why Certificates and Online Education in the Bush School? • Creates synergy with signature degree programs • Enables graduate credit transfers to degree programs nationally • Provides access across state, nation, and globe • Promotes Bush School interests in nontraditional educational markets • Meets market demands for focused knowledge areas and professional competencies • Justifies state and university investment by increasing student access and program completion • Enhances possibilities for marketing, recruitment, development and fundraising, internships, and employment • Creates “disciples” and “advocates” for the Bush School