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Understanding Social Media Demographics: Insights for Effective Marketing Strategies

This article explores the demographics of key social media platforms, including Facebook, Twitter, and Instagram. With 15% of Facebook users earning over $75,000 and 54% of Twitter users tweeting from their phones, it provides essential insights for marketers. The youth demographic is particularly significant, with 18% of users aged 18-29. The average Twitter visit lasts 12 minutes, highlighting the importance of engaging content. By utilizing these insights, brands can effectively target their messaging and reach their desired audiences through tailored social media strategies.

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Understanding Social Media Demographics: Insights for Effective Marketing Strategies

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  1. Facebook Demographics

  2. Demographics: • 15% Income over $75,000 • 18% Ages 18-29 years old • 14% 30-49 years old • 15% College degree or higher • 54% tweet through their phone • 36% tweet at least once per day • Average time on Twitter: 12 minutes per visit • Grab the attention of Tweeters

  3. “Facebook and Twitter Demographics Explain Marketers’ Social Media Demand” Wed, 13 Apr 2011 | By Lara O'Reilly

  4. United States Top Cities using Tumblr: • Los Angeles • New York

  5. Demographics

  6. Facebook purchasing Instagram for $1 billion • Mobile applications • Instagram’s expansion and publicity

  7. Overall Social Media for • Facebook: 2012: 794,564,900 users • Twitter 2012: 140,000,000 users • Tumblr: February 2012: 46,200,000 blogs • Instagram: March 2012: 27,000,000 users

  8. Quarterly Social Media Calendar Monthly Weekly Daily Hourly

  9. January 2013 Cross Messaging Upcoming Fashion, Home & Dance, Novelists, Music Socailites Events Jewelry, Garden, Geneology Film, History Interior Design Floral Design

  10. Facebook Online Social Networking Service Used to reach a Varied Demographic 845 million active users Free Marketing tool Used to promote TalksChic by spreading awareness of upcoming events

  11. Used as a conduit to reach a youthful social media consumer. To focus on upcoming events through entries that talk about what TalksChic is promoting each week. Providing visuals and Marketing through information about upcoming events.

  12. Online social networking service • Communication tool that lets one person connect with another • Over 140 million active users as of 2012

  13. Follow industry leaders • Questions and answers • Links to websites • Events • Speaker Quotes • Linked with Facebook Calendar

  14. What Do People Tweet About?

  15. Ultimate microblogging platform • Allows TalksChic to post multimedia and other content to a "tumblelog." • Other social network sites such as Twitter will be linked to page

  16. Posts are controlled and updated via dashboard • Facilitates with media, photo, and more. • Content appears on dashboard for followers to interact and respond to

  17. Additional Functions: • Adding followers: Add others via Tumblr based on hashtags, content, and keywords • Reblog: Allow others' content to be visible on dashboard (in this case, speakers) • Likes: Asses which content reaches more people and gives an idea of what readers are looking for

  18. Instagram • Free photo sharing • Launched October 2012 • Allows users to take photos apply a digital filter to it, and then share it on a variety of social networking services. • Originally only available for iOS platforms • April 2012, Android camera phones support

  19. Instagram

  20. Instagram

  21. Instagram

  22. Instagram Users by Date: • Oct 13 2010: 100,000 • Oct 31 2011: 12 million • Mar 11 2012: 27 million

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