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Group Goal Setting Meeting - Marketing

Group Goal Setting Meeting - Marketing. SUMMARY. NORTH. EAST. WEST. SOUTH. Market Visit by HOS/M November’ 2007. Mr. A.Srivastava - North : 03 days. Mr. Debdoot Roy – East : 25 days. HOS – West Zone : NA HOS – South Zone : 23 days. HOM – Corporate : 0 day.

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Group Goal Setting Meeting - Marketing

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  1. Group Goal Setting Meeting - Marketing

  2. SUMMARY

  3. NORTH

  4. EAST

  5. WEST

  6. SOUTH

  7. Market Visit by HOS/MNovember’ 2007 • Mr. A.Srivastava - North : 03 days. • Mr. Debdoot Roy – East: 25 days. • HOS – West Zone : NA • HOS – South Zone : 23 days. • HOM – Corporate : 0 day

  8. Advertising & Branding (November 2007)

  9. Exports

  10. Export Marketing – Nov 2007Export Target for FY 2007-2008: USD 25,00000 (INR 10crores)

  11. Progress/status of Nov 07’s objectives

  12. Activities & Development in Export Market: UAE Received a new order of USD28K (4x40’ HQ containers) of 25AG & 18FF peeled foam. Moulded PU Foam chair set: Epoxy Mould is developed. Moulded Foam sample to be sent in 1st week of Dec 2007. Argentina Received an inquiry for Thermal Reticulation Chamber. Offer submitted. Customer is studying the offer and will revert shortly for seeing demonstration of machine

  13. Czech Republic Received an inquiry for 40D Hard grade PU Foam. Submitted offer & samples. Customer has accepted the price and liked the quality of our 40D Hard grade PUF samples. Customer is testing the Foam and informed that he expect to place the order in the beginning of next year. USA 60D memory foam Toppers with Velour Fabric cover sent to Wal-Mart Feedback on samples will be available after Dec 10, 07.

  14. Other inquires: • Rubberised Coir Mattress from France. • Fabric Laminated Peeled Foam from UAE. • Rebonded Foam Mattress from UAE. Objectives for Dec 2007 • Export shipments to Maldives, UAE, Canada etc to be sent. • To follow up new contacts made at Index 2007 show. • To get ourselves listed in another 10 web portals by Dec 31, 07. • Application/Verification/Registration of DFIA license. • New Customers to be contacted and logistic channels to be developed against inquiries being received.

  15. Other Activities

  16. BOP - Delta Comparison of Sales - Delta • % share in total SW Flexi Puf Mattress : 4 % • % share in Puf Covered Mattress Sales : 7 %

  17. Helpline : November’ 07

  18. Complaints Analysis Sleepwell Flexi Puf

  19. Flexi Puf No Information received from West Zone

  20. Analysis of Complaints Zone Wise No Information received from West Zone

  21. Product wise Complaint No Information received from West Zone

  22. Flexi Puf - Trend (Per Million)

  23. Complaints Analysis Sleepwell Flexi Coir

  24. Flexi Coir No Information received from West Zone

  25. Analysis of Complaints Zone Wise No Information received from West Zone

  26. Product wise Complaint No Information received from West Zone

  27. Flexi Coir - Trend (Per Million)

  28. THANK YOU

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