Sustainability and Renewal Building a Learning Organisation

1. Sustainability and Renewal Building a Learning Organisation

2. Everyone’s ABC…….

3. Overview • ABC Goals and audiences • Technology led rapid change in media • New look ABC • Strategies to build a learning organisation • Developing our leaders • Refocus from training to learning • Shift in accredited training focus • Cross divisional events • Career development • E:learning • Everyone’s ABC for a long time to come!

4. ABC Goals • To provide high quality innovative … programming that contributes to a sense of national identity, to inform, educate and entertain, and reflect the cultural diversity of the Australian community • To transmit to countries outside of Australia, news, current affairs and entertainment which encourage awareness of Australia • To encourage and promote the musical, dramatic and other performing arts in Australia

5. ABC Audiences • At the moment we are doing it better than ever….

6. ABC Audiences

7. ABC Audiences

8. Digital media revolution! • Murdoch buys MySpace • BBC audience makes content (iMP, Creative Archive, citizen journalism, Shooting guide) • This Land viewed by 70m • blogs, wikis, photo sharing, virtual communities, PVRs • Audience in the driver’s seat

9. …..and in Australia • In Australia future not yet so clear…but it is coming • What are your children doing? • Games, Internet chat, download music, iPods, phones, not watching TV or listening to the radio! • Content for many platforms

10. New Look ABC • RN Podcasts • 4 Corners Broadband editions • Kids on broadband • ABC 2 • Content by phone

11. What it means for the ABC • It is all about people: • Vision for the future • Leadership • High level technical skills • Flexibility, creativity, innovation

12. ABC Who we are now

13. ABC Where we are now • 4 national and one international radio networks • 50 regional radio studios, 9 metropolitan radio stations • DIG on digital TV and internet • national television on analogue and digital, local TV in each state, ABC 2 • Over 1.2 m pages of on-line content, SMS, interactive TV, 3 G mobile content • ABC Asia Pacific TV and Radio Australia • 38 ABC Shops, 82 ABC Centres

14. Building a learning organisation • Developing ABC leaders • From training to learning • Accredited training focus • Cross divisional events • Career development • E:Learning

15. Developing ABC leaders • Good leaders provide a shared vision for the future and leaders to focus effort on achieving goals • The ABC Leadership Capability Framework • Shapes strategic thinking • Achieves results • Cultivates productive working relationships • Exemplifies personal drive and integrity • Communicates with influence

16. Developing ABC leaders • To build our leadership capability we wanted a: • “senior management development program that delivers results in the workplace and enhances the ability of divisional executive teams to meet the challenges of the future”

17. Developing ABC leaders The ABC Leadership Development Program. 5 key stages: • Selection of participants • Development of individual plans • Seminars, project work and follow-up • Coaching /Mentoring • Review

18. Developing ABC leaders • Building on the success of the ABC Leadership Development Program: • The Leadership Network • The Blog • The model for all ABC management development • Workforce and succession planning

19. From training to learning • As Peter Honey says, a learning organisation is “an organisation which promotes learning and sharing, supported by values, processes and investment, to enhance its capacity to create its own future. It is not an organisation that regards training as the only legitimate mode of learning” (Peter Honey) • Clearly this is what we need to lead the ABC into the rapidly changing digital age!

20. Accredited training focus • ABC became an RTO in 2000 • 19 qualifications on our scope • Some major roll-outs of whole qualifications, eg Radio, Retail, FMI • Flexible work based delivery, eg TV Production, Radio, Shops, technical areas

21. Accredited training focus • New focus on skills we need linked to quality training and standards, with accreditation as optional • For example eg Mentoring and Coaching Skills • Aligning ABC Safety Training to units of competency

22. Cross divisional events • Interactivity and TV-AIMIA • Digital Futures • Canadian Interactive Media • Cross media workshops • ABC 2 Integrated Content • Lab advanced Media Production Workshops • Podcasting Seminar • 4 Corners Broadband • X Media Lab

23. Career development • Individual development focus through career planning, eg Business Services Development Plan • Increased use of mentoring and coaching, eg Manager as Coach, skills transfer programs for technical staff

24. Safety training basics Writing for Radio News Writing for Television News On-line forum moderator training State based induction programs Editorial policies in development E:Learning

25. Conclusion • Vision for the future • Good leadership across the Corporation • Skilled and creative people with the capacity to share their knowledge • The result - Everyone’s ABC for a long time to come!