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Unveiling Connections: Marketing Insights from Potato Farming

Discover the parallels between marketing strategies and potato farming in this insightful guide. In Step 1: Preparing for the Sale, you will learn the significance of thorough preparation in the sales process. Develop a sales funnel illustrating the preparation phase and understand the essential principles of effective selling. Learn why preparation can't be rushed, how competence enhances quality, and why technology doesn't replace sound decision-making. Engage in group activities to craft initial stages of a sales funnel tailored to specific products.

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Unveiling Connections: Marketing Insights from Potato Farming

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Presentation Transcript

  1. Bell Ringer • What does marketing and potato farming have in common?

  2. Step 1:Preparing for the Sale

  3. What You’ll Learn • Explain the importance of Preparation in relation to the sales process. • Develop a sales funnel to demonstrate the preparation stage of the sales process.

  4. Principles Required for Effective Selling • Preparation is a necessity. • A person can not short change a natural process. • Preparation and competence is essential to quality. • Technology is not a substitute for good decision making.

  5. Sales Funnel Awareness Interest Desire Action Leads Employer Leads, Telephone Directories, Word of Mouth, Cold Canvasing, Brainstorming and Customer Referrals Prospects Qualified Buyers Presentations Proposals Quotes NewCustomers Repeat Customers

  6. Activity • Groups will develop the beginning stages of a sales funnel for given company’s products.

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