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Brand Selection Tool (updated)

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Brand Selection Tool (updated)

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  1. Brand Selection Tool (updated) Brand Selection TemplatePurposeThe purpose of this tool is to help drive consensus on corporate branding choices. TheBranding Team, comprised of key stakeholders representing the interests of theirconstituencies, will democratically determine the optimal branding strategy based oncorporate goals & objectives.Each member of the Branding Team will review the following options, circle the one that theyfeel is the best fit for the organization, and describe the reasons for their decision. Once allthe results are compiled, a meeting will be held to incorporate additional insights andfeedback, and to make the final selections.ScopeIncluded in this selection process will be choices regarding mission, vision, corporate values,core competencies, positioning statement, corporate tagline, elevator pitch, logo, and colorscheme. There may be other aspects of your brand that you wish to include in this selectiontool.

  2. Branding Team MembersStakeholder Role Stakeholder NameBrand ChampionSales RepresentativeSenior ExecutiveCustomer AdvocateOther RepresentativeOther RepresentativeOther RepresentativeOther RepresentativeBranding ChoicesCompany Mission StatementOption 1:Option 2:Option 3:Why? Branding Team MembersStakeholder Role Stakeholder NameBrand ChampionSales RepresentativeSenior ExecutiveCustomer AdvocateOther RepresentativeOther RepresentativeOther RepresentativeOther RepresentativeBranding ChoicesCompany Mission StatementOption 1:Option 2:Option 3:Why?

  3. Company Vision StatementOption 1:Option 2:Option 3:Why?Corporate ValuesOption 1:Option 2:Option 3:Why? Company Vision StatementOption 1:Option 2:Option 3:Why?Corporate ValuesOption 1:Option 2:Option 3:Why?

  4. Positioning StatementOption 1:Option 2:Option 3:Why?Corporate TaglineOption 1:Option 2:Option 3:Why? Positioning StatementOption 1:Option 2:Option 3:Why?Corporate TaglineOption 1:Option 2:Option 3:Why?

  5. Elevator PitchOption 1:Option 2:Option 3:Why?Color SchemeOption 1:Option 2:Option 3:Why?LogoOption 1:Option 2:Option 3: Elevator PitchOption 1:Option 2:Option 3:Why?Color SchemeOption 1:Option 2:Option 3:Why?LogoOption 1:Option 2:Option 3:

  6. Why?Core CompetenciesOption 1:Option 2:Option 3:Why?Branding Team Sign-offI have completed my branding selections and feel that my choices are indicative of thedepartment/business unit I represent. I agree to communicate the reasons for my selections,and attend our final branding strategy & selection meeting.Name:Title:Signature:Date: Why?Core CompetenciesOption 1:Option 2:Option 3:Why?Branding Team Sign-offI have completed my branding selections and feel that my choices are indicative of thedepartment/business unit I represent. I agree to communicate the reasons for my selections,and attend our final branding strategy & selection meeting.Name:Title:Signature:Date:

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