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Understanding Persuasion: Ethos, Pathos, Logos, and Language Fundamentals

This lesson introduces the three pillars of persuasion: Ethos, Pathos, and Logos. Ethos focuses on moral character and credibility, raising questions about who possesses better ethos; for instance, a New York Times journalist versus a National Enquirer writer. Pathos evokes emotional responses, illustrated by contrasting an animal rights ad with an expert's ethical claim. Logos emphasizes logical reasoning, highlighting the difference between superficial and substantive arguments. We also discuss fallacies, expressions of grief (lament), and characteristics of language.

dennis-delacruz
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Understanding Persuasion: Ethos, Pathos, Logos, and Language Fundamentals

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  1. Persuasion!Lesson 1

  2. Ethos • Moral character, nature, disposition • Synonyms: character, reputation

  3. Who has better ethos? • A man who works for the New York Times • A man who works for the National Enquirer

  4. Pathos • A quality that arouses emotions • Synonyms: emotional appeal, human interest

  5. Which is a better example of ethos? • An ad for animal rights depicting a cow in terrible living conditions • An expert in philosophy claiming that abusing cows is unethical

  6. Logos • An appeal to logic

  7. Which is a better example of logos? • You should be a new hybrid car because they look cool. • You should by a new hybrid car because it will save you money on gas.

  8. Fallacious • Based on incorrect or misleading information • Synonyms: misleading, unfounded, illogical

  9. rhetoric • the study of the effective use of language

  10. Lament (v.) • to express grief verbally • Synonyms: mourn, bewail, grieve for

  11. Which is a better example of lament? • A man feels sad about his mother’s passing. • A man expresses his grief to his friends through a poem

  12. Nondescript (adj.) • Lacking characteristics • Synonyms: plain, undistinguished, ordinary

  13. Would a nondescript statue be very detailed?

  14. Fret (v.) • To worry • Synonyms: worry, stew

  15. Would someone who frets a lot be considered placid?

  16. Relish (v.) • To enjoy • Synonyms: savor, enjoy, appreciate

  17. What is something that you relish?

  18. Waif (n.) • A very thin, fragile looking person

  19. Would an image of a waif appeal more to ethos, pathos, or logos?

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