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Our Solution

We helped Pizza Express reach 450,000 consumers. The Challenge. Pizza Express wanted drive AWARENESS and TRIAL of their Pizza Express salad dressing range. The Results. Our Solution. Total reach 450,000 Total coupons 700,000. 2.4% coupon redemption rate.

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Our Solution

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  1. We helped Pizza Express reach 450,000 consumers The Challenge Pizza Express wanted drive AWARENESS and TRIAL of their Pizza Express salad dressing range. The Results Our Solution Total reach 450,000 Total coupons 700,000 2.4% coupon redemption rate We helped Pizza Express deliver a combined door drop & Try Me Free neck collar. The door drop was sent to 250,000 households and 200,000 Try Me Free collars were applied to bottles heading to major retailers nationwide. 6,279 coupon redemptions Amplification We disrupted the fixture, attracting existing salad dressing shoppers to the product We drove trial and awareness in store with a money off door drop The door drop featured recipe card ideas to drive trial and encourage repeat usage ATL s

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