1 / 1

Increasing Salad Dressing Awareness with Pizza Express

We helped Pizza Express successfully reach 450,000 consumers by driving awareness and trial of their salad dressing range through a targeted marketing campaign. The results included a total reach of 450,000, distribution of 700,000 coupons, and 2.4% coupon redemption rate. Our solution involved a door drop to 250,000 households and applying 200,000 Try Me Free collars to bottles heading to major retailers. With 6,279 coupon redemptions, we disrupted the fixture to attract salad dressing shoppers and drove trial and awareness through a money-off door drop featuring recipe card ideas.

dennis-holt
Télécharger la présentation

Increasing Salad Dressing Awareness with Pizza Express

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. We helped Pizza Express reach 450,000 consumers The Challenge Pizza Express wanted drive AWARENESS and TRIAL of their Pizza Express salad dressing range. The Results Our Solution Total reach 450,000 Total coupons 700,000 2.4% coupon redemption rate We helped Pizza Express deliver a combined door drop & Try Me Free neck collar. The door drop was sent to 250,000 households and 200,000 Try Me Free collars were applied to bottles heading to major retailers nationwide. 6,279 coupon redemptions Amplification We disrupted the fixture, attracting existing salad dressing shoppers to the product We drove trial and awareness in store with a money off door drop The door drop featured recipe card ideas to drive trial and encourage repeat usage ATL s

More Related