Our Solution

1. The Challenge We helped 2,340 O2 customers get through winter O2 Home Broadband wanted to increase REACH & PENETRATION across targeted / relevant territories by adding EXTRA VALUE to existing trading offer. The Results Our Solution We offered new O2 Home Broadband customers £30 to help get them through winter when they signed up to the All Rounder or The Works package. All they had to do was complete their application and apply for the reward, the consumer then received a cheque through their door within 30 days. The added incentive to join O2 and created excitement for potential consumers and encouraged them to sign up. Promotion received positive feedback on social channels. 18% and retained 720 customers Of claims made by mobile phone The Events A door drop was sent out to homes across the country educating them about the offer Information on the activity was displayed on the O2 website to educate consumers on the offer National press ads were placed to raise awareness of the offer in the run up to its launch Promotional comms were displayed in O2 stores to promote the activity ATL s