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Nando’s Grooves: Win Gig Tickets Daily for 9 Weeks!

Nando’s aimed to boost trial for their Grooves crisps by engaging customers through an exciting promotion. For 9 weeks, consumers could enter daily for a chance to win gig tickets, targeting the 21-34 age group. Our on-pack promotion achieved a remarkable 42% redemption rate, surpassing industry standards. With nearly 10,000 entries and strong social support from Nando's parent brand, the campaign not only drove brand awareness and trial but also fostered advocacy among key consumers, enhancing the value of the product in both convenience and on-trade channels.

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Nando’s Grooves: Win Gig Tickets Daily for 9 Weeks!

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  1. The Challenge We helped Nando’s give away gig tickets EVERY DAY for 9 weeks Nando’s wanted to drive trial of their Nando’s Grooves crisps, engaging customers and exciting them about the product. At the same time they looked to excite both convenience and on-trade channels. Our Solution 1.42% redemption rate: beating the industry standard The Results We developed an on-pack promotion which offered consumers the chance to WIN gig tickets EVERY DAY with Nando’s Grooves. The relevance of the prize amongst the target audience of 21-34 year olds drove trail and create brand advocacy amongst key consumers. At the same time we offered trade channels added value with the product, stand out at shelf and a driver for repeat purchase. Strong AWARENESS and TRIAL drivers. 9,964 Entries into the promotion. Social support via Nando’s parent brand Facebook page We used a text entry mechanic to appeal to the target and instil a sense of immediacy

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