1 / 1

Engaging Co-operative National Roadshow for Families

The Co-operative organized a National Roadshow engaging 78,924+ consumers across 8 events to showcase its core business and brand values. Families enjoyed a fun day out with activities like cake making, interactive kitchen, and farm area for children. The results included 83,961+ footfall, 6,248 samples distributed, and interactive engagement through games and goody bags.

oliver
Télécharger la présentation

Engaging Co-operative National Roadshow for Families

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Challenge Estimated 78,924+ footfall across all events Communicate the scale and scope of the core Co-operative businesses while engaging consumers with The Co-operative brand values. Provide families with a fun day out.Provide additional engagement ideas to really bring an activity to life. Our Solution The Results NATIONAL ROADSHOW 83,961+ • The Co-operative village tour in the summer of 2011 showcased the entire family of the Co-Op business for the very first timeto consumers. • The tour visited 8 events including the Manchester Day Parade and the Thames Festival. Samples distributed 6,248 Competition entries Amplification Interactive kitchen using Co-Cop products. Fun activities such as Rice Krispiescake making Vox Pop goody bags given to consumers who left a video message Numerous games at the event aimed at all age groups Interactive, educational and entertaining Farm area for children

More Related