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McCain Boosts Sales by 35% with Engaging 'Lucky Spuds' Promotion on Facebook

McCain aimed to increase volume sales and engage mothers by offering an enticing reward. We crafted a strategy that included a Facebook game, 'Lucky Spuds', and an on-pack promotion across 20 million packs, giving consumers a chance to win £1,000 daily and a grand prize of £100,000. The campaign achieved over 100,000 likes on Facebook, drove value sales up by 22%, and increased household penetration by 3 percentage points. Our interactive app, tailored social content, and in-store promotions effectively amplified engagement and brand interaction.

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McCain Boosts Sales by 35% with Engaging 'Lucky Spuds' Promotion on Facebook

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  1. The Challenge We helped McCain increase volume sales by +35% McCain wanted to offer mums a relevant reward to engage them and encourage switching from own label. In return they wanted to drive sales and engagement on Facebook. Our Solution The Results 100,000+ Likes reached on Facebook We delivered an on-pack promotion across 20m packs offering the chance to win £1,000 EVERY DAY and a grand prize of £100,000. Consumers had to play the ‘Lucky Spuds’ Facebook game for a chance to win. and value sales by +22% Household penetration up 3ppt to 43% Amplification Fully interactive Facebook App built for Lucky Spuds game play & promotional entry Social content tailored to encourage game play & brand interaction A bespoke POS suite and trolley media were used to promote the campaign in store National TV tag raising awareness of the promotion & Lucky Spuds game ATL s

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