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SHERPA, LLC

SHERPA, LLC. 31 March 2010. The Problem. Hikers and outdoor enthusiasts often use maps and compasses for navigation in the wilderness This method can be very unreliable: Human error!. Mountains Caves Tree Cover Urban “Canyons”. The Solution. Advanced Sensor Technology.

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SHERPA, LLC

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  1. SHERPA, LLC 31 March 2010

  2. The Problem • Hikers and outdoor enthusiasts often use maps and compasses for navigation in the wilderness • This method can be very unreliable: Human error! • Mountains • Caves • Tree Cover • Urban “Canyons”

  3. The Solution Advanced SensorTechnology • Special Software “Sauce” Current GPSTechnology + +

  4. Company Products • Initial product offering is the Sherpa One • Secondary offering is an iPhone compatible dongle along with iPhone software

  5. Target Markets • Outdoor enthusiasts • mountain climbers, hikers, cave divers, park rangers, hunters • amateurs and professionals • Equipment rental companies • Military • Expand to automotive navigation industry

  6. Industry Analysis • GPS Market Segments • Automotive • Outdoor and Fitness • Aviation • Marine • Outdoor and fitness is the fastest growing segment • 3.7 million personal navigation devices sold in Q2 2008

  7. Competition • 83% of market controlled by Garmin, Magellan, and TomTom • Growing competition from the smartphone market

  8. Business Strategy • Differentiation • Reliability and quality over low cost • Target niche markets

  9. Marketing Strategy • Emphasis on technology based marketing • goSherpa.com • Facebook, Twitter, YouTube • Blogs • Review websites • Trade Shows

  10. Sales Strategy • Majority of sales occur online • goSherpa.com • Amazon.com, Newegg.com, etc • Benefits • Reduces the cost to sell • Widespread availability • Ease of access goSherpa.com

  11. Paths to Success

  12. Investment • Total required funds of $3 million • Investor compensation after third year equal to 30% return on initial investment

  13. Questions

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