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Red Bull

Gives you wings. Red Bull. “Gives you wings”. Red Bull has been very aggressive in advertising since they first started in 1987 Red Bull uses sponsorships of extreme sports athletes to place itself in the market. Newest commercial. http://www.youtube.com/watch?v=F9pKUMvN7SU,

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Red Bull

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  1. Gives you wings Red Bull

  2. “Gives you wings” • Red Bull has been very aggressive in advertising since they first started in 1987 • Red Bull uses sponsorships of extreme sports athletes to place itself in the market.

  3. Newest commercial http://www.youtube.com/watch?v=F9pKUMvN7SU, This commercial emphasizes their action sports approach.

  4. Classic Campaign • http://www.youtube.com/watch?v=t5DndA40wHs • Canadian ad • http://www.youtube.com/watch?v=8x9iYweART4,

  5. Red Bull in China • An important part of expanding to different countries is understanding cultural diversity. • Badminton instead of an action sport • Different cans • http://www.youtube.com/watch?v=yq-sWwIi5aE

  6. Red Bull Team • New York Red Bulls ( MLS Soccer) • http://www.newyorkredbulls.com/

  7. Red Bull NASCAR • Red Bull sponsored NASCAR racing teams for 5 years till being terminated last season • However, Red Bull still maintains sponsorship in Formula One

  8. Flugtag • Every year people from around the country try to create machines that will fly without engines. It is called Red Bull Flugtag. • http://www.redbullflugtagusa.com/

  9. Global • Red Bull uses these to gain interest in the market. • Red Bull wants everyone to believe that drinking their product will make them a better athlete.

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