Gives you wings Red Bull
“Gives you wings” • Red Bull has been very aggressive in advertising since they first started in 1987 • Red Bull uses sponsorships of extreme sports athletes to place itself in the market.
Newest commercial http://www.youtube.com/watch?v=F9pKUMvN7SU, This commercial emphasizes their action sports approach.
Classic Campaign • http://www.youtube.com/watch?v=t5DndA40wHs • Canadian ad • http://www.youtube.com/watch?v=8x9iYweART4,
Red Bull in China • An important part of expanding to different countries is understanding cultural diversity. • Badminton instead of an action sport • Different cans • http://www.youtube.com/watch?v=yq-sWwIi5aE
Red Bull Team • New York Red Bulls ( MLS Soccer) • http://www.newyorkredbulls.com/
Red Bull NASCAR • Red Bull sponsored NASCAR racing teams for 5 years till being terminated last season • However, Red Bull still maintains sponsorship in Formula One
Flugtag • Every year people from around the country try to create machines that will fly without engines. It is called Red Bull Flugtag. • http://www.redbullflugtagusa.com/
Global • Red Bull uses these to gain interest in the market. • Red Bull wants everyone to believe that drinking their product will make them a better athlete.