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Red Bull Arena. Annalise Boese Kaloyan Kostov Dynah Turner. History. Harrison, New Jersey Opened on March 20 th, 2010 Capacity 25,000 1,000 premium seats It cost $200m to build. Naming Rights. Red Bull payed $100m to buy the Metrostars soccer team
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Red Bull Arena AnnaliseBoese KaloyanKostov Dynah Turner
History • Harrison, New Jersey • Opened on March 20th, 2010 • Capacity 25,000 • 1,000 premium seats • It cost $200m to build
Naming Rights • Red Bull payed $100m to buy the Metrostars soccer team • Became NY Red Bulls
Teams and Events • Soccer • New York Red Bulls • Red Bull Soccer Academy • Red Bull Salzburg No other events; new arena
Amenities • 30 sky boxes • 2 party decks • 2 retail shops • 2 video boards • 1,000 premium seats • 300 video flat screen panels • 65 concession stands
Why buy naming rights? • Red bull owns NY Red Bulls
Red Bull Sponsorships 2012 Stratos Jump with Felix Baumgartner Red Bull Racing
Target Market Athletes Extreme Sports
Red Bull Endorsers Rajon Rondo Reggie Bush Lindsey Vonn Shaun White