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Renewable Energy/Energy Conservation Survey

This presentation to the Wellesley Board of Selectmen reviews the findings from the 2009 WMLP customer survey, aimed at gauging community interest in renewable energy and energy conservation initiatives. Key insights include strong support for town building efficiency, willingness to pursue voluntary renewable energy purchases, and the need for equitable summer tiered rates. The survey, conducted by Opinion Dynamics Corporation, achieved a robust response rate from a significant sample of residential and commercial customers, providing actionable feedback for aligning services with community values and priorities.

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Renewable Energy/Energy Conservation Survey

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  1. Renewable Energy/Energy Conservation Survey WMLP Presentation To Board of Selectmen Monday, March 9, 2009 WMLP

  2. Customer Survey Objective: Obtain Customer Feedback • Interest in Renewable Energy • Involvement in Energy Conservation • Compatibility of MLP Mission Statement WMLP

  3. Opinion Dynamics Corporation Retention • Ensure Question Neutrality • Statistical Validity of Sample Size • Tabulate Results WMLP

  4. Reflection on Selection of Opinion Dynamics • Opinion Dynamics Well-Earned Reputation • Specific Expertise in Energy Field • Produced Quality Report/Conclusions • Light Board Confident in Direction Provided WMLP

  5. Survey Selection and Responses • Customers Randomly Selected • 2,000 Residential Customers • 597 surveys returned • 700 Commercial Customers • 77 surveys returned WMLP

  6. WMLP

  7. WMLP

  8. WMLP

  9. WMLP

  10. Guidance Received Vs. MLP Mission Statement • Mission Statement Objectives • Competitive Price • Reliable Service • Financial Benefits to Town • Safety Public and Employees • Overall Mission Statement Compatible • Major Emphasis on Reliability & Pricing WMLP

  11. Survey Outcome Surprises • Importance on Town Building Efficiency • Lack of Importance MLP Profit Contribution to General Fund • Dichotomy for Renewable Energy • Overall importance high • Willingness to pay low WMLP

  12. MLP Priorities From Survey Responses • Continue with Town Building Efficiency • Establish Mechanism for Voluntary Renewable Purchases • Implement Summer-Tier Residential Rate WMLP

  13. Town Building Efficiency Improvements • Strong Support From Selectmen and Executive Director • $500,000 Municipal Energy Conservation Program • Full Lighting Retrofits Completed at: • Hardy School • Hunnewell School • Town Hall • Fire Station 2 • DPW/MLP Building • Other Partial Improvements: • Main Library Parking Garage • Police Station Lighting Motion/Voice Sensors • RDF Improvements: • Motors • Electric Heat • Lighting

  14. Voluntary Renewable Electricity Purchases • Available to All Municipal, Residential and Commercial Customers • Provide Four (4) Options • 10% of your electricity • 25% of your electricity • 50% of your electricity • 100% of your electricity WMLP

  15. Average Wellesley Resident Uses 970 kWh’s/Month • Massachusetts Average 526 kWh’s • Massachusetts Electric Heat 827 kWh’s Monthly Cost Increase (970 kWh’s) • 10% option = $4.85 • 25% option = $12.13 • 50% option = $24.25 • 100% option = $48.50 WMLP

  16. http://www.wellesleyma.gov/Pages/WellesleyMA_WMLP/postcard.pdfhttp://www.wellesleyma.gov/Pages/WellesleyMA_WMLP/postcard.pdf WMLP

  17. Town of Wellesley, Massachusetts - Voluntary Renewable Program WMLP

  18. Voluntary Renewable Proceeds Investment • Depends on Level of Participation • High Participation Rate • Solar Panels on Municipal Building • Wind or Hydro Unit Entitlement • Low Participation Rate • Purchase Renewable Energy Credit (market) WMLP

  19. Proposed Summer Residential-Tier • Months of June, July, August and September • Three Tiers • 1,001 – 1,500 additional $.01/kWh • 1,501 – 2,000 additional $.02/kWh • Over 2,001 additional $.03/kWh • Currently only Municipal and Residential Electric Rates Do Not Include Summer Premium WMLP

  20. Town of Wellesley Summer Demand • 1998 43,863 Peak • 2008 65,609 Peak • Energy Increase 1998 vs. 2008 • Town Growth 25% (excludes residential) • Residential Growth 37% WMLP

  21. WMLP

  22. Five Primary Conclusions From Survey • Very Confident with Opinion Dynamics Results • MLP Mission Statement Reflects Our Customers Priorities • Continue To Explore Town Building Efficiencies • Allow Customers To Purchase Renewable Energy • Implement Equitable Summer Rates – Proceeds For Energy Conservation and/or Renewable Energy WMLP

  23. Thank you! WMLP

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