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Renewable Energy/Energy Conservation Survey

Renewable Energy/Energy Conservation Survey. WMLP Presentation To Board of Selectmen Monday, March 9, 2009. Customer Survey Objective: Obtain Customer Feedback Interest in Renewable Energy Involvement in Energy Conservation Compatibility of MLP Mission Statement.

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Renewable Energy/Energy Conservation Survey

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  1. Renewable Energy/Energy Conservation Survey WMLP Presentation To Board of Selectmen Monday, March 9, 2009 WMLP

  2. Customer Survey Objective: Obtain Customer Feedback • Interest in Renewable Energy • Involvement in Energy Conservation • Compatibility of MLP Mission Statement WMLP

  3. Opinion Dynamics Corporation Retention • Ensure Question Neutrality • Statistical Validity of Sample Size • Tabulate Results WMLP

  4. Reflection on Selection of Opinion Dynamics • Opinion Dynamics Well-Earned Reputation • Specific Expertise in Energy Field • Produced Quality Report/Conclusions • Light Board Confident in Direction Provided WMLP

  5. Survey Selection and Responses • Customers Randomly Selected • 2,000 Residential Customers • 597 surveys returned • 700 Commercial Customers • 77 surveys returned WMLP

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  10. Guidance Received Vs. MLP Mission Statement • Mission Statement Objectives • Competitive Price • Reliable Service • Financial Benefits to Town • Safety Public and Employees • Overall Mission Statement Compatible • Major Emphasis on Reliability & Pricing WMLP

  11. Survey Outcome Surprises • Importance on Town Building Efficiency • Lack of Importance MLP Profit Contribution to General Fund • Dichotomy for Renewable Energy • Overall importance high • Willingness to pay low WMLP

  12. MLP Priorities From Survey Responses • Continue with Town Building Efficiency • Establish Mechanism for Voluntary Renewable Purchases • Implement Summer-Tier Residential Rate WMLP

  13. Town Building Efficiency Improvements • Strong Support From Selectmen and Executive Director • $500,000 Municipal Energy Conservation Program • Full Lighting Retrofits Completed at: • Hardy School • Hunnewell School • Town Hall • Fire Station 2 • DPW/MLP Building • Other Partial Improvements: • Main Library Parking Garage • Police Station Lighting Motion/Voice Sensors • RDF Improvements: • Motors • Electric Heat • Lighting

  14. Voluntary Renewable Electricity Purchases • Available to All Municipal, Residential and Commercial Customers • Provide Four (4) Options • 10% of your electricity • 25% of your electricity • 50% of your electricity • 100% of your electricity WMLP

  15. Average Wellesley Resident Uses 970 kWh’s/Month • Massachusetts Average 526 kWh’s • Massachusetts Electric Heat 827 kWh’s Monthly Cost Increase (970 kWh’s) • 10% option = $4.85 • 25% option = $12.13 • 50% option = $24.25 • 100% option = $48.50 WMLP

  16. http://www.wellesleyma.gov/Pages/WellesleyMA_WMLP/postcard.pdfhttp://www.wellesleyma.gov/Pages/WellesleyMA_WMLP/postcard.pdf WMLP

  17. Town of Wellesley, Massachusetts - Voluntary Renewable Program WMLP

  18. Voluntary Renewable Proceeds Investment • Depends on Level of Participation • High Participation Rate • Solar Panels on Municipal Building • Wind or Hydro Unit Entitlement • Low Participation Rate • Purchase Renewable Energy Credit (market) WMLP

  19. Proposed Summer Residential-Tier • Months of June, July, August and September • Three Tiers • 1,001 – 1,500 additional $.01/kWh • 1,501 – 2,000 additional $.02/kWh • Over 2,001 additional $.03/kWh • Currently only Municipal and Residential Electric Rates Do Not Include Summer Premium WMLP

  20. Town of Wellesley Summer Demand • 1998 43,863 Peak • 2008 65,609 Peak • Energy Increase 1998 vs. 2008 • Town Growth 25% (excludes residential) • Residential Growth 37% WMLP

  21. WMLP

  22. Five Primary Conclusions From Survey • Very Confident with Opinion Dynamics Results • MLP Mission Statement Reflects Our Customers Priorities • Continue To Explore Town Building Efficiencies • Allow Customers To Purchase Renewable Energy • Implement Equitable Summer Rates – Proceeds For Energy Conservation and/or Renewable Energy WMLP

  23. Thank you! WMLP

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