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Charlotte Holding Inc.

Charlotte Holding Inc. Cute and Affordable. What Charlotte Russe Is All About. Female Clothing Company . Offers trendy clothing for women 15-35 for 20%-30% less than the competitors It is a mall based retailer store Currently Have 430 stores in 45 states and Puerto Rico.

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Charlotte Holding Inc.

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  1. Charlotte Holding Inc. Andrew Fareri-Caines - Section 002 Cute and Affordable

  2. What Charlotte Russe Is All About Female Clothing Company • Offers trendy clothing for women 15-35 for 20%-30% less than the competitors • It is a mall based retailer store • Currently Have 430 stores in 45 states and Puerto Rico Andrew Fareri-Caines - Section 002

  3. Company Perspective • Through Fashion content, store layout, and merchandise mix they expect to attract customers from a broad range of socio economic backgrounds • In Addition the vast variety of clothing will allow for satisfaction of any lifestyle needs • Idea is to successfully anticipate new styles and capitalize on target consumers Andrew Fareri-Caines - Section 002

  4. Brief History • 1975 First store opened in Carlsbad,California • 1996 Investment firm SKM buys Charlotte Russe • 1999 Charlotte Russe Goes Public • Expanded most in 1990 when it pulled in a total net sale of $50 million Andrew Fareri-Caines - Section 002

  5. Current Styles Wild Style • Focus on African culture based style • Natural animal color schemes used • Mixing of Cheetah, zebra, stripes with brown earthy colors Andrew Fareri-Caines - Section 002

  6. Current Styles Cont. Plaid • Newest of trends the plaid wear • Brings back an early 90’s feel to it • Subtle, simple, picnic table type look, but it works, and looks nice Andrew Fareri-Caines - Section 002

  7. Stock Trend Over Last 2yrs. Andrew Fareri-Caines - Section 002

  8. Company Hierarchy Andrew Fareri-Caines - Section 002

  9. The END Andrew Fareri-Caines - Section 002 The End

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