1. Open & Online Education& the future of Higher Education Timo Kos Director of Education & Student Affairs June 2014

2. Content • Global MOOC developments • TU Delft Vision on the future of HE • Business models for MOOCs

3. Recent developments

4. Image CC BY NC Gordon Lockhart

5. A. Earlypioneers (2007/2008) of connectivism & sociallearning (nowcMOOC) David Wiley (Brigham Young University) George Siemens (Athabasca University) Stephen Downes (National Research Councel Canada)

6. B. Pioneers (2011-2012) of free massive open online classes (nowxMOOCs) Salman Khan Prof. Peter Norvig & Prof. Sebastian Thrun (Stanford) Prof AndrewNge & Prof. Daphne Koller (Stanford) Prof. AnantAgarwal (MIT) These proponents use the web to provide traditionally structured online courses for free and aim to ‘disrupt higher education and open it up to the masses’.

7. Leading platforms grow spectacular Founded: January 2012 Founder: Sebastian Thrun (ex Stanford professor) Company: For profit Funding: Venture Capital # Universities: none # Courses: 36 # Topics: ICT # Students: 1 mllion Certification: Yes Open Source: No (licenced) Founded: April 2012 Founder: Koller & Ng (Stanford professors) Company: For profit Funding: Venture Capitalist # Universities: 98 # Courses: 600+ # Topics: All academic fields # Students: 6million Certification: Yes (most) Open Source: No (licenced) Founded: May 2012 Founders: MIT & Harvard Company: Not- for-profit Funding: Harvard/ MIT/members # Universities: 44 # Courses: 158 # topics: All academic fields #students: 1.7 million Certification: Yes Open Source: Yes (platform andsome courses)

8. Followed by a surge of new platforms

9. introducingnew (non-formal) certificates.

10. Content • Global MOOC developments • TU Delft Vision on the future of HE • Business models for MOOCs

11. Hype or …? “There is a tsunami coming. I can't tell you exactly how it’s going to break, but my goal is to try to surf it, not to just stand there.” John Hennessy (president of Stanford) in the Wall Street Journal (june 2012)

12. Gartner hypecycle

13. …or disruptive innovation? Top ranked (under) graduatedegree programs The theory of ʺdisruptive innovationʺ High ranked (under) graduatedegree programs • „A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors” • Professor Clayton M. Christensen, • Harvard Business School • Author of Disrupting Class (2008) andThe Innovative University (2011) Low ranked (under) graduate degree programs

14. …or disruptive innovation?

15. …or disruptive innovation?

16. …or disruptive innovation?

17. …or disruptive innovation?

18. …or disruptive innovation?

19. …or disruptive innovation?

20. …or disruptive innovation?

21. Content • Global MOOC developments • TU Delft Vision on the future of HE • Business models for MOOCs

22. MOOC Platforms: Exploring potential revenue models • License model:sharingrevenuesbetween platform provider anduniversity • Administrativefees: foridentity-verification (off- or online proctoring) • Recruitment fees: fromcorporationsforrecruitingtalentedstudents • Premium/Fremium model: free andupgradedpaidversions of the MOOCsand services • Data/advertisement: monetizing on the digital profiles, behaviourandsocialcharacteristics of millions of users of the platform.

23. and disruptive pricing strategies. • AccreditedMaster DegreeProgram • Price: $ 6700,- for 3 semesters in stead of $ 45.000 • Numberof students: 10.000 in 3 years • Number of faculty extra: 8 at Georgia Tech (forcontent production) andundisclosedforUdactiy • Revenu model: 60% for Georgia Tech, 40% forUdactity

24. CC BY: katerha: http://www.flickr.com/photos/katerha/6055323149/ Thank you