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Persuasive Techniques

Persuasive Techniques. Love, Ms. Coleman. What does it mean to persuade ?. Persuasion- The type of speaking or writing that is intended to make its audience adopt a certain opinion or pursue an action or do both.

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Persuasive Techniques

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  1. Persuasive Techniques Love, Ms. Coleman

  2. What does it mean to persuade? • Persuasion- The type of speaking or writing that is intended to make its audience adopt a certain opinion or pursue an action or do both.

  3. Take 10-15 minutes to write a letter in which you try to persuade me to do something or think a certain way.

  4. Why Use Persuasive Writing? • Persuasive writing expresses a writer’s opinion and tries to make readers agree with it, change their own opinions, and perhaps even take action (call to action). How to Use Persuasive Writing • Effective persuasive writing uses strong, reliable evidence to support claims.

  5. Where is persuasive writing used? • Newspaper editorials • Letters of complaint • Advertisements • Product evaluations

  6. Coca-Cola, or simply Coke, has been tempting taste buds around the world since 1886. Regardless of your taste there is Cole that is as individual as you. From cherry to vanilla, from diet to caffience free, Coke has got you covered.

  7. Ethos • Persuasive appeal from personal character or reputation • appeal from credibility • Character shows that they are a moral person • ethical appeal

  8. Justin Beiber for Proactive http://www.youtube.com/watch?v=rElgHdFMnw4&feature=related • Gatorade Commercial with Dwayne Wade, Vince Carter, and Ben Wallace http://www.youtube.com/watch?v=rElgHdFMnw4&feature=related

  9. Logos • Persuasive appeal from logic or reason • Facts • Figures • Graphs • Examples

  10. Verizon commercial http://www.youtube.com/watch?v=ZxhPEwHhG58

  11. Pathos • Emotional appeal • Playing on the emotions of the audience • Ex: Pity, grief, jealousy, pride

  12. ASPCA commercial http://www.youtube.com/watch?v=9gspElv1yvc • Christian’s Children Fund • http://www.youtube.com/watch?v=AHffiDYUMy0

  13. REVIEW http://www.youtube.com/watch?feature=player_embedded&v=x4tTugqBkJU 5:41

  14. Quick Quiz Match the Persuasive appeal to its best definition: 1. Ethos a) Emotional Appeal 2. Logos b) Ethical/Character Appeal 3.Pathos c) Logical Appeal

  15. For the following images, write the persuasive appeal primarily used in each.

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  21. ASSIGNMENT: Persuasion is All Around You Worksheet Due: Next Class!

  22. Persuasive Writing Checklist • Is my position state in a clear thesis statement? • Is the supporting evidence convincing? • Have I anticipated and responded to opposing viewpoints? • Are my facts and opinions relevant and credible?

  23. Persuasive Writing Checklist Continued • Does the conclusion relate to the evidence? • Is the tone appropriate? • Have I used strong, specific words to support my argument? • Did I end with a strong call to action?

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