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Denmark’s largest business medium

Denmark’s largest business medium. 4 + 1 quarters 2008. Berlingske BtB The three strong media combination equals unique coverage.

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Denmark’s largest business medium

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  1. Denmark’s largest business medium 4 + 1 quarters 2008

  2. Berlingske BtBThe three strong media combination equals unique coverage This is Denmark’s only business magazine for top management, executive officers and counsellors offering wide coverage for large and medium-sized companies and it enjoys high integrity in the Danish business world. Joint editorial office - Denmark’s largest business editorial office This is the largest business paper east of the Great Belt, giving a unique overview of all relevant business news. The paper covers widely the target groups in question and it is published daily. This papers addresses small and medium size companies with under 99 employees. The paper enjoys a high readership percentage reading only this business paper. Berlingske BtB Complimentary media offering unprecedentedly a high coverage country wide of attractive target groups

  3. Berlingske BtBLow double coverage – high net growth Gross coverage 495,000 readers Net coverage 428,000 readers Double coverage 67,000 readers = 14 % Erhvervsbladet 93,000 332,000 Berlingske Business 254,000 11,000 70,000 199,000 4,000 229,000 358,000 8,000 40,000 96,000 BNY 148,000 Source: Index Denmark / Gallup 2H 2007.

  4. 1,000 readers 450 427 400 350 317 300 250 201 200 150 100 50 0 Berlingske BtB Dagbladet Børsen JPH - Erhverv & Økonomi Berlingske BtBDenmark’s largest and unparalleled advertising media Source: Index Denmark / Gallup 2H 2007.

  5. 1,000 readers 120 96 100 80 69 58 60 40 20 0 Berlingske BtB Dagbladet Børsen JPH - Erhverv & Økonomi Berlingske BtBSupreme coverage of attractive target groups Director and CEO Source: Index Denmark / Gallup 2H 2007.

  6. 1,000 readers 16 14.6 14 12.0 12 10 8 7.0 6 4.6 4.2 4.2 3.5 3.5 4 2.9 2.7 2.5 2.1 2.1 1.4 2 1.2 1.1 1 0.5 0 Sales/Marketing Financial Human resource Purchasing IT Info/Communications Berlingske BtB Dagbladet Børsen JPH - Erhverv & Økonomi Berlingske BtBSupreme coverage of attractive target groups Manager Source: Index Denmark / Gallup 2H 2007.

  7. 1,000 readers 350 307 300 247 250 200 150 127 100 58 42 38 50 29 28 22 0 Below DKK 499,999 DKK 500,000 - 699,999 DKK 700,000+ Berlingske BtB Dagbladet Børsen JPH - Erhverv & Økonomi Berlingske BtB Supreme coverage of attractive target groups Personal income Source: Index Denmark / Gallup 2H 2007.

  8. 1,000 readers 160 149 140 120 100 100 87 80 60 40 20 0 Berlingske BtB Dagbladet Børsen JPH - Erhverv & Økonomi Berlingske BtBSupreme coverage of attractive target groups Purchasing agent Source: Index Denmark / Gallup 2H 2007.

  9. Berlingske BtBPositioning Modern Community Individual Traditional Source: Index Denmark / Gallup 2H 2007.

  10. Business OFFER in all 3 titles, 1 Price only • 1 x 1/1 page in 4 color in each paper Dkk. 164.299 – 50% = 82.149,50 • 1 x ½ page in 4 color in each paper Dkk. 103.308 - 40% = 61.984,80 • 1 x ¼ page i 4 color in each paper Dkk. 55.030 – 30% = 38.521,00

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