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Who is here today?

Who is here today?. Today’s Agenda:. Updates – 10 minutes Course Reporting – Dale Musselman Monthly Partner Reports – Kathleen Gesinger Design & Layout for Partner Pages – 40 minutes Reneé Page, Senior Web Designer, OCLC Marketing WebJunction – 40 minutes

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Who is here today?

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  1. Who is here today?

  2. Today’s Agenda: Updates – 10 minutes Course Reporting – Dale Musselman Monthly Partner Reports – Kathleen Gesinger Design & Layout for Partner Pages – 40 minutes ReneéPage, Senior Web Designer, OCLC Marketing WebJunction – 40 minutes WebJunction Illinois Marketing Efforts – Lesley Zavediuk Partner Marketing Needs – Kathleen / Jennifer Peterson July Third Thursday Partner Meeting19 July 2012

  3. Updates

  4. Course Reporting Update • Progress! (vendor admits and fixes issue) • … Denise’s busy schedule…. • Early August ? • Course Usage – course status and dates • All Members (created date, + disapproved) • Active learner’s with last login • Training coming

  5. Monthly Partner Reports – WJ Activity WJ.org Registration Blog Traffic Webinar Registration and Participation Crossroads Subscriptions

  6. Monthly Partner Reports – Course Enrollments - Assignment Date = course added to learning plan - Initial Date = course first launched - Last Access = most recently launched. - Total Time = number of hours:minutes in the course - Status = Complete / In Progress / Not Started - Completion Date = date the course was completed in LMS

  7. Monthly Partner Reports – Site Analytics • - Page Views / Visits / Monthly Unique Visitors • - Traffic by City / Top Referring domains • - Traffic Sources: Search Keywords & Referrer Type • - Top Partner Page Activity • - Visitor Profile: previous sessions /10+ minutes / browser • - 3 month visitor trends • - Landing page

  8. Design & Layout for Partner Pages

  9. Reneé Page Senior Web DesignerOCLC WebJunction Web Design for CQ Pages

  10. Overview Today we will discuss: • Web Design 101- Basics and Best Practices • Page Grids and Image Sizes • Typography • Designing Landing Pages • Questions

  11. Marketing WebJunction

  12. Nice to Meet You! Lesley Zavediuk, Julia Pernicka, & JeannaVahling

  13. Where to start? Brochures!

  14. 235 Responses out of 5,000+ emails • Our Thought Process: • What do our users need? • What do our users want? • How will they tell us that?

  15. Posting: • Blog Posts • New content on WJIL • Changes on WJIL • Events at IL libraries • IL library news • General library news

  16. Right Now: Promotional Video! Goal: Create a short video highlighting WJIL’s worth as a learning community. • Creative! • Short (2-3 Minutes) • Quality, not quantity • Community • Interactivity • Resources Image from: office.microsoft.com

  17. Ways to connect and work together:

  18. Marketing materials you have to share:

  19. Marketing materials you still need:

  20. Webinar Marketing

  21. Simplifying Early Registration • We will provide the event page URL in your marketing emails instead of a WebEx link, keeping the URL consistent from early registration to post-event archive • We will add a calendar feed on your home page that includes events in early registration • If you like, this feed can combine WJ webinars with your own events • Early registration events will still not show up on the WJ calendar for the general public

  22. You can have a calendar feed on your homepage that can include your events, and WJ events, even those only open to affiliated members for early registration!

  23. Early Registration Link Update • Event URL: http://www.webjunction.org/events/webjunction/Best_Small_Library_in_America_2012.html And we’ve added Upcoming Events to the right rail of each event.

  24. Thanks for everything you do at WebJunction! Next Third Thursday Meeting: 20 September 2012 9-10:30am PST/12-1:30pm EST

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