Optimize your Oracle software license investment with LMS

2. Optimize your Oracle software license investment with LMS Jonathan Koop Global Vice President LMS Timothy Siu General Manager, LMS Greater China

3. Program Agenda • Introduction • About LMS • What does this mean to you • Our Tools • Why and how to work with us

4. Safe Harbor Statements • One of the following slides must be used if your presentation covers material affected by Oracle’s Revenue Recognition Policy • To learn more about this policy, e-mail: Revrec-americasiebc_us@oracle.com

5. The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

6. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

7. CONTROLLING COMPLEXITY • Your challenges We understand that maintaining oversight of your Oracle assets can be a challenge, but can produce the following strategic benefits: • More cost-effective management of your infrastructure and IT resources • Gain a solid platform to drive business transformation initiatives • Make better informed business strategy and IT investment decisions • Avoid the risks and unscheduled costs that come from unexpected audits • Ensure you are deriving the maximum value from your Oracle investment

8. CONTROLLING COMPLEXITY BUSINESS INVESTMENT IT remains a major component of the overall financial budget • Licensing challenges – a question of cause and effect BUSINESS DEMAND delivering new capabilities is essential to remaining competitive UNCOORDINATED SPEND IT deployment still remains a process lacking any central integration EXCESSIVE COMPLEXITY caused by IT consolidation, M&A, outsourcing and multiple licensing rules A LACK OF CONTROL the result is a lack of visibility and actionable insight into the IT estate THE RESULT unmitigated risk │ unscheduled cost │ restricted it efficiency BUSINESS IMPACTpoor use of IT and financial resources, unscheduled audits and unplanned costs

9. WHAT COMPLEXITY MEANS TO YOU But complexity can affect your organization in a myriad of ways: • Executives are denied detailed insights into the condition of their Oracle deployments • There is a risk of falling out of compliance and unscheduled liabilities • Your IT resources are used inefficiently – both in the actual licenses and how your people manage them • You financial resources are used inefficiently – with ROI from IT spend reduced, and future investment plans compromised • The impact on the license estate – inefficient IT

10. THE RESULTS OF COMPLEXITY “Six out of ten admit that they don’t monitor software usage and usage patterns, which could undermine their efforts. Perhaps more worryingly, only 12% have responsibility for monitoring the usage of cloud-based products” Source: EY survey – “Software Compliance without tears • The facts “Over a half admitted they had software waste and more worryingly, nearly one third (29%) admitted that they have no way to quantify the problem.” Source: Online survey conducted by Opinion Matters, an independent research company, in March 2011.

11. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE About LMS

12. OUR LMS MISSION We actively counteract the complexity you face through: • Helping organizations proactively maintain compliance with Oracle licensing models and their contractual obligations to remove any financial, operational or legal risk • Quickly developing comprehensive insights into your deployed estate to reduce inefficiency, duplication and redundancy, and align licensing requirements to actual business need • An overview of our LMS value proposition

13. OUR LMS MISSION By working with LMS to unravel licensing complexity you gain clear visibility into the existing balance between IT service delivery and business consumption. Better decisions – you gain a more centralized and coordinated view of your Oracle estate Greater efficiencies – LMS is the first step to developing transparency over your investments, with the expectation of making substantial cost savings

14. A PROACTIVE PARTNERSHIP • Partnership – you’ve made a significant investment in Oracle and we want to make a significant investment in you • Strategic – we will help you drive strategic value from your license management • Proactive – we will support you in introducing proactive monitoring and measuring of your license estate to drive greater efficiency in your IT

15. REDUCING YOUR COMPLEXITY • Educate – guidance and best practice on managing your Oracle assets, and on wider trends in the marketplace • Equip – providing the tools and knowledge you need to create a unified understanding of license and asset entitlements for better control • Enable – supporting a more proactive approach to managing license risk, and extracting the maximum value from your investments in Oracle products • In three easy steps

16. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE What does this mean to you

17. THE STRATEGIC BENEFITS OF LMS LMS enables customers to: • Make better decisions about their existing Oracle estate • Understand usage patterns and entitlements to better align IT capabilities with strategic plans • Better anticipate, predict and plan their future IT investments • Reduce TCO and maximise their ROI from Oracle investments

18. THE TACTICAL BENEFITS • Mastering compliance We can help you avoid the disruption caused by unscheduled audits and the impact of unplanned financial liabilities. We will help you: • Confirm and explain license entitlements • Document and measure actual software usage • Determine optimal license allocation and utilization • Advise on licensing alternatives • Promote awareness of software asset management • Understand Oracle licensing policies and best practices • Present feedback to internal Oracle organizations • Participate in industry interest groups

19. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Our Tools

20. LMS TOOL STRATEGY • The facts What LMS can offer What Customers want Magic Button

21. LMS’ APPROACH TO TOOLING • The facts Enablement of Oracle Technology (Enterprise Manager) Verification of 3rd Party Tools Development of LMS Internal tools

22. OUR TOOLING SOLUTIONS • Providing tooling options for customers based on their needs and environment • Helping customers understand product deployment and usage – not a license management solution • Educating customers to feed usage into their SAM solutions • Providing Choice Enterprise Manager Oracle Measurement Tool Stand-alone scripts

23. OUR TOOLING SOLUTIONS • Oracle Fingerprints Database 3rd Party Discovery Tools • Leverage Customer’s existing Asset Management/Inventory Tools to discover Oracle product deployments • To be used with any 3rd Party tool for Discovery; verified and non-verified • Desktop and Server products discovery Oracle Fingerprints

24. 3rd PARTY TOOL VENDOR PROGRAM • Verification of 3rd party tools ability to capture deployment and usage of Oracle products. Currently limited to DB & Processor • Enables customers to use one tool to track usage of products from multiple vendors • All verified tools provide same data • Oracle does not endorse any one vendor • LMS Enabling customers

25. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Why and how to work with us

26. OUR SERVICE OFFERINGS • What you get from LMS • Review Services – a detailed evaluation of your current Oracle estate that analyzes contract entitlements, deployment practices and current utilization • Advisory Services – advice and education to help customers gain a complete picture of Oracle licensing - support that extends from current license entitlements to future licensing needs. • Managed Services – a long term, enterprise-level program that provides expertise in the utilization and risk management of Enterprise Agreements, helping you minimize risk and governance standards beyond a single point in time

27. LMS KEY DIFFERENTIATORS • Why we stand out • Transparent advice – we are not motivated by commercial imperatives, only the wish to help you make informed decisions and gain maximum value from your Oracle investments. • Unparalleled insights Oracle’s product portfolio – enable us to act as the definitive authority on Oracle licensing, pricing and distribution policies • A commitment to practical outputs – delivered in the form of final reports and recommendations based on in-depth measurements of actual usage

28. LMS KEY DIFFERENTIATORS • Why we stand out • A truly global view – with technical expertise offering both a cross-functional and a multi-product focus • The expertise to act as strategic partners – and to be viewed as the most respected business partner for Oracle asset management practices worldwide

29. WHEN TO ENGAGE WITH US • If you are experiencing difficulties in understanding your license rights • If licensing complexity is an obstacle to driving IT service innovation • If you are looking to optimize license utilization and allocation • If you need assistance with governance, acquisition due diligence, or new environments • If you are struggling with complex architecture and licensing scenarios

30. WHEN TO ENGAGE WITH US • If you are looking to move part of your Oracle estate into the cloud • If your organization is planning, or has recently undertaken, a merger or acquisition • If you are looking to support a transformation initiative, reduce costs and achieve greater alignment between IT output and business demand • If you are considering moving to an Unlimited Licensing Agreement (ULA) or Enterprise Licensing Agreement (ELA) with Oracle • If you are already taking advantage of either a ULA or EL, but wish to assess current usage and return on investment

31. PROOF POINTS “Oracle License Management Services provides excellent advice on how best to use and to upgrade Oracle licenses. It is our duty as customers to be fully licensed, which in turn helps Oracle to deliver improved products and services to its customers. It is a win-win situation in the long term.” Awad Ahmed Ali El Siddig, Senior Database Administrator, ADNOC Distribution. • What our customers say about us “Oracle License Management Services has given us a blueprint for understanding, evaluating, and strategically managing our Unlimited License Agreement.” Martin Scheuermann, Storage and Back-Up Services Manager, Hessische Zentrale für Datenverarbeitung

32. PROOF POINTS “Oracle License Management Services provided us with expertise in best practices to understand our license assets, reviewed our deployment for compliance, and built a planned approach for the ongoing management of ourOracle products.” Ahmed Shehata, IT Director, PharmaNet/i3 • What our customers say about us “Our Oracle License Management Services asset management engagement was well planned, carefully structured, and professionally delivered. We are now in a much stronger position to improve our global software management processes and to drive down costs.” Fatima Hoff, License Compliance Manager, CEVA Logistics

33. NEXT STEPS • Get in touch • Thank you for your time. • To begin the conversation, contact lms_ap_ww_grp@oracle.com • Or visit oracle.com/goto/lms Thank you for your time. To begin the conversation, contact <insert contact email address for LMS>