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Starbucks: Pioneering Sustainability and Social Responsibility in the Coffee Industry

Starbucks has evolved from a coffee retailer founded in 1971 into a global leader with a commitment to sustainability and social responsibility. With a staggering turnover of $11.7 billion in 2011, the company operates around 18,000 coffee houses across 60 countries. Starbucks empowers its "partners" by offering health benefits and emphasizing strong ethical practices, including fair trade initiatives. The company invests in R&D to enhance its environmental preservation efforts and develops energy-efficient store concepts, thereby improving its public image while thriving financially.

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Starbucks: Pioneering Sustainability and Social Responsibility in the Coffee Industry

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  1. Vocabulary • Turnover • Fairtrade • To Strive • Friendly Product • Reporting • Monitoring

  2. STARBUCKS AND CSR Constance Martin Charrier ASSAS M1 Géostratégique internationale

  3. STARBUCKS’ POLICY : "Instead of creating a fantastic brand Howard Schultz has created " great ” cafes, hired great people and proposed options to its employees."

  4. At Starbucks we strive to be the pioneers of the preservation of the environment in all aspects of our business

  5. STARBUCKS A SUCCESSFULL COMPANY • Createdin 1971 • A capital of 38.89 Billion in September2012 • A turnover of 11.7 Billion in 2011 whichis 1 Billion more than in 2010 • Todaythereare around18 000 Starbuckscoffee housesin 60 countries • Starbucksis able to serve 220 customers per hour

  6. BUT STARBUCK IS MORE THAN SUCESSFUL • STARBUCK IS SOCIALLY RESPONSIBLE : • In 2011 , 15 Million weredevoted to R&D • good ethics , Starbucksdoesn’t call itsemployees , employees but partners= good application of HumanResources • More Starbucks « Partners » , especially in the USA can have healthinsuranceif theyworkmore than 20 hours / week

  7. And respect the environmentBy searching solutions…

  8. …helps developing countries with fair trade…

  9. …Built concept stores whichconsume lessenergy

  10. BUT IF ALL THAT WAS A LIE ?

  11. I concludeStarbucksis : • Sustainableperformance , the firmleavesnothingaside , and by servingothers’ interestsserves it’sowninterest : • Costsaving • A good public image ( by respecting transparence )

  12. Links • http://www.strategies.fr/etudes-tendances/dossiers/125885/125640W/starbucks-le-petit-noir-passe-au-vert.html • http://eenovation.com/tag/starbucks/ • http://carolinerenoux.wordpress.com/2009/09/13/100-des-cafes-starbucks-seront-labellises-commerce-equitable-en-europe-d%E2%80%99ici-mars-2010/ • http://www.starbucks.fr/about-us/company-information/mission-statement • http://www.abricocotier.fr/8418-starbucks-analyse-situation-strategies-potentielles-relance-entreprise • http://www.globalfinance.org/home/reports/globalization/2008/Starbucks.pdf • http://www.bbc.co.uk/news/business-19967397

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