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Creative Advertising Examples: Innovative Approaches in Different Media Formats

This collection of creative advertising examples showcases innovative approaches across various media formats. From Mondo Pasta's mobile billboard that cleverly hints at their product's irresistibility, to Weight Watchers’ bus transit ad highlighting health, these ads play on visual and contextual elements. Explore Coca-Cola's train ad promoting recycling, Motrin's impactful in-store media, and Tide's aerial advertising designed to address common stains. Additionally, see how Nikon uses subtle product placement and how Google's integration in "The Internship" serves as a giant advertisement. Enjoy a diverse look at how brands creatively engage audiences.

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Creative Advertising Examples: Innovative Approaches in Different Media Formats

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  1. Taylor Smith Extra Credit Support Media Examples Professor Singh MKTG 331

  2. Mobile Billboard: In this case, Mondo Pasta is advertising their food claiming it’s “so good you can’t let go.” They are cleverly implying that the rope holding the ship is pasta leading into a satisfied mouth.

  3. Bus Transit Advertising: This ad is implying that the obese woman on the bus is tilting it. Weight Watchers is behind this advertisement.

  4. Train Transit Advertising: Here, Coca-Cola has an ad on a train that not only promotes the great taste of their drink, but also embraces recycling. It says, “Inside: remarkable Outside: recyclable.”

  5. In-store media: This Motrin ad appears to be at a grocery store. Motrin uses the slogan “no matter where it hurts, Motrin targets your pain.” Showing a hand and foot which are supposed to be smashed underneath the aisle.

  6. Aerial Advertising: This sky banner is brought to you buy Tide, saying it is there for you “when good seagulls go bad.” Inferring that a seagull may stain your clothes.

  7. Product Placement: Although subtle, in this episode of Dexter, Nikon is advertising their camera.

  8. Product Integration: In the movie The Internship, the whole film is based on two middle-aged men trying to land a job at Google; thus a giant advertisement of the company Google.

  9. Terminal Poster: This terminal poster is from accenture. It reads “ How do you get more out of the same resources?” Featuring an inflated sheep.

  10. In-store Kiosk Media: Here you see a Best Buy Kiosk ad showing the newest android device. They used a big screen to make it appear as a giant phone.

  11. Other Miscellaneous Media: At this ski resort you see a poster on the back of a ski lift to make it look like a car. Volkswagen is advertising their newest vehicle.

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