DECA The Competitive Events Program

1. DECA The Competitive Events Program Mr. Melzer Arrowhead High School

2. 2007 SOUTHEASTERN CAREER DEVELOPMENT CONFERENCE Saturday January 10, 2009 Kettle Moraine High School 8:00 am – 6:00 PM Cost $22.00 – You Pay $5.00 (store picks up the rest)

3. ANAHEIM, CALIFORNIA DISNEYLAND CALIFORNIA ADVENTURE ANAHEIM ANGELS BEACHES

4. PURPOSES AND RATIONALE • DECA offers a comprehensive program of competitive events based on the occupational goals of its student membership and on the activities of chapters in high schools . • To contribute to the development of competencies needed for careers in marketing, merchandising, management, and entrepreneurship

5. PURPOSES AND RATONALE CONTINUED • To provide opportunities for student and team recognition • To motivate students to assume responsibility for self-improvement • To assist students in acquiring a realistic self-concept through individual and team activities

6. Schools Competing Arrowhead Brown Deer Cedarberg Elkhorn Germantown Greendale Greenfield Hartford Oconomowoc Port Washington Racine Case Kenosha Tremper Kettle Moraine Mukwonago Muskego New Berlin Eisenhower New Berlin West Racine Horlick Racine Park South Milwaukee Watertown Waukesha North and West Kenosha Bradford West Allis and West Bend 36+ schools in attendance SOUTHEASTERN WISCONSINDECA CONFERENCE

7. ARROWHEAD DECA “CHAPTER OF THE YEAR” • 2007 – 3rd Place / 36 • 2006 – 3rd Place out of 36 schools • 2005 – 1ST Place out of 36 schools • 2004 – 3rd place • 2003 – 1st Place • 2002 – 1st Place • 2001 – 4th Place • 2000 – 3rd Place

8. COMPETITIVE SERIES EVENTS • APPAREL & ACCESSORIES Marketing • FOOD MARKETING • HOSPITALITY SERVICES- TEAM • MARKETING MANAGEMENT/BUSINESS SERVICES • RESTAURANT AND FOOD SERVICE MANAGEMENT • ACCOUNTING APPLICATIONS • HOTEL MANAGEMENT & LODGING

9. MORE COMPETITIVE EVENTS • QUICK SERVICE RESTAURANT • RETAIL MARKETING/MERCHANDISING • AUTOMOTIVE SERVICES MARKETING • SPORTS & ENTERTAINMENT MARKETING – TEAM & INDIVIDUAL • TRAVEL & TOURISM MARKETING – TEAM • E-COMMERCE MARKETING – Team • BUSINESS LAW AND ETHICS – TEAM • BUYING & MERCHANDISING - TEAM

10. WHAT DO I DO AT DISTRICTS? • One Marketing Math and Economics Test - 50 Questions • One Series Marketing Test - General Marketing and Area • Two 5-10 Minute Role Plays

11. TENTATIVE SCHEDULE • 8:00 Registration • 8:30 Series Orientation • 8:40 Math Event • 9:45-Noon Competitive Events • Noon Lunch • 1:00-? Comedy Sports • DECA Dance • Movies • 3:30 Award Ceremony

12. AWARDS • MEDALS TO TOP 5% IN EACH EVENT • TROPHIES/PLAQUE TO TOP FIVE IN EACH SERIES • TOP 16-20 FROM ARROWHEAD ATTEND STATE (THREE DAYS TWO NIGHTS AT GRAND GENEVA RESORT IN LAKE GENEVA • QUALIFY FOR NATIONALS IN ANAHEIM, CALIFORNIA IN LATE APRIL

13. BUSINESS SERVICES MARKETING MANAGEMENT • SERVICE AND MANAGEMENT RELATED BUSINESS • FLORISTS • HAIR SALONS • LAWN CARE • COMPUTER REPAIR • CAR RENTALS • TUX RENTALS • OTHER Increase sales in a slumping housing market Develop a promotional plan for a new business idea

14. APPAREL & ACCESSORIES • Role Play Events Related To Situations as an Employee of Apparel Related Business • Mens/Women's Clothing Stores/Departments • Jewelry and Accessories

15. APPAREL & ACCESSORIES • ROLE PLAY RELATED TO BUSINESS SITUATIONS IN A MANAGEMENT POSITION • Sell an apparel item and accessory • Promotional plan for special event at apparel store

16. BUSINESS LAW AND ETHICS Team • 2009 Topic – Pricing, Contracts, and Dealing with employee substance abuse with employee • Business Law class recommended but not required

17. FOOD MARKETING Develop a promotional plan at a grocery store regarding self-checkouts Meet with vendor regarding a shipment of produce

18. INTERNET MARKETING • INTERNET RELATED • WEB PAGE DESIGN AND INTERNET SITE • INTERNET CAPABILITIES • Online Selling

19. RESTAURANT AND FOOD SERVICE MANAGEMENT

20. RESTAURANT AND FOOD SERVICE MANAGEMENT Develop a restaurant to be housed within an existing business Develop a plan to find employees and reduce turnover

21. RETAIL MERCHANDISING

22. RETAIL MERCHANDISING • Retail Merchandising Stores • Electronic Stores • Department Stores • 2009 Role Plays • Promotional Plan for special event • Conduct a sales presentation for a product & accessory you bring in

23. TRAVEL & TOURISM EVENT - TEAM • TRAVEL INDUSTRY • Travel Agencies – Festivals – Special Events Tourism Related Businesses • 2009 TOPICS/ROLE PLAYS • Develop a Press Release and deal with a problem in the travel/airline industry • Develop a promotional plan for the tourism industry

24. HOSPITALITY SERVICES - TEAM • HOSPITALITY INDUSTRY • HOTELS/MOTELS, BED & BREAKFASTS, RESORTS, CONVENTIONS • 2009 TOPICS & ROLE PLAYS • ADVERTISING AND PRMOTIONS • DEVELOP A TRAINING PROGRAM FOR EMPLOYEES

25. AUTOMOTIVE SERVICES MARKETING 2009 TOPICS FOR ROLE PLAYS Develop a service bundle for an auto repair shop DEVELOP A NEW SALES PRESENTATION FOR EMPLOYEES AT A CAR DEALERSHIP

26. ACCOUNTING APPLICATIONS • Business’s Profit • Business Risk Factors • Interpreting Accounting Data • Payroll • Accounting Class recommended but not required

27. SPORTS & ENTERTAINMENT MARKETING - TEAM

28. Why? • Compete at Districts • Resume • Scholarships • Job Portfolio • Drop one test • 10 Extra Credit Points • Compete at State • Grand Geneva Resort • Lake Geneva Wisconsin • Compete at Nationals