2. Chapter 14 Objectives • Recognize the goals of informative presentations • Identify topics appropriate for informative speaking • Provide examples of immediate behavioral purposes for an informative presentation

3. Chapter 14 Objectives • Define concepts related to informative speaking such as information hunger, information relevance, extrinsic motivation, informative content, and information overload • Use the skills of defining, describing, explaining, narrating, and demonstrating in an informative presentation

4. How Do You Prepare an Informative Presentation? • What is your goal? • To increase your audience’s knowledge or understanding of a topic

5. How Do You Prepare an Informative Presentation? • What is your goal? • What topics are appropriate? • How to do something • What something is • How something happens

6. How Do You Prepare an Informative Presentation? • What is your goal? • What topics are appropriate? • What is your purpose? • Behavioral purpose • The actions you expect from your audience • Describe, distinguish, compare, define, state, show

7. How Do You Effectively Present Information to an Audience? • Create information hunger • Create a need for information in the audience • Use rhetorical questions • Arouse curiosity

8. How Do You Effectively Present Information to an Audience? • Create information hunger • Demonstrate information relevance • The importance, novelty, and usefulness of the information to the audience

9. How Do You Effectively Present Information to an Audience? • Create information hunger • Demonstrate information relevance • Reveal extrinsic motivation • Give the audience reasons outside the speech for listening

10. How Do You Effectively Present Information to an Audience? • Create information hunger • Demonstrate information relevance • Reveal extrinsic motivation • Design informative content • Use main points, subpoints, illustrations and examples to clarify and inform

11. How Do You Effectively Present Information to an Audience? • Create information hunger • Demonstrate information relevance • Reveal extrinsic motivation • Design informative content • Avoid information overload • Quantity and complexity

12. How Do You Effectively Present Information to an Audience? • Create Information Hunger • Demonstrate Information Relevance • Reveal Extrinsic Motivation • Design Informative Content • Avoid Information Overload • Organize Content • Forecast, use transitions and signposts, use repetition, summarize and conclude

13. Skills for Informative Speaking • Defining • Comparison and contrast • Synonyms and antonyms • Operational definition

14. Skills for Informative Speaking • Defining • Describing • Distinguishing between abstract and concrete words • Using colorful imagery

15. Skills for Informative Speaking • Defining • Describing • Explaining • Simplifying or clarifying an idea while arousing audience interest

16. Skills for Informative Speaking • Defining • Describing • Explaining • Narrating • The oral presentation and interpretation of a story, a description, or an event

17. Skills for Informative Speaking • Defining • Describing • Explaining • Narrating • Demonstrating • Showing the audience what you are explaining