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Surveying the Land

This session explores the evolving landscape of mobile usage in California, analyzing key data from March 2012 to March 2013. We will discuss the significant trends in mobile analytics and compare mobile versus desktop traffic for California government websites. Key topics include initial steps for developing effective government mobile strategies and the California Mobile Template Version 4. This review aims to provide insights for stakeholders looking to enhance their mobile presence and adapt to the dynamic mobile market.

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Surveying the Land

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Presentation Transcript

  1. Surveying the Land

  2. Goals for this Session • March madness for mobile • Understanding the Mobile Market • Analysis of the State of California Mobile Analytics • What should be first the step for government mobile strategies? • The California Mobile Template Version 4

  3. Worldwide Mobile Operating Systems March 2013

  4. Total U.S. Subscribers 3 Month Average

  5. Mobile vs. Desktop in the United States March 2012 March 2013

  6. Mobile vs. Desktop for all CA.GOV March 2012 March 2013

  7. All CA.GOV Monthly Visits 6 Month Average

  8. Mobile vs. Desktop for all CA.GOV United States All CA.GOV

  9. Top Mobile Operating Systems March 2013 United States All CA.GOV

  10. Top 5 Manufacturers for all CA.GOV

  11. All CA.GOV Mobile Devices March 2013 +800

  12. State of California Template

  13. California Mobile Template V4 Updated March 2013

  14. California Mobile Template V4 Updated March 2013

  15. Review • March madness for mobile • Understanding the Mobile Market • Analysis of the State of California Mobile Analytics • What should be first the step for government mobile strategies? • The California Mobile Template Version 4

  16. Questions and Comments

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