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POST-16 E-LEARNING PRACTITIONERS’ CONFERENCE 2004

POST-16 E-LEARNING PRACTITIONERS’ CONFERENCE 2004. BREAKOUT 4 2.45pm - Monday 29 November 2004. C9. INTERACTIVE DIGITAL TV FOR LEARNING AND SKILLS. PAULA TAYLOR and JOHN TRAXLER. OUTLINE OF PRESENTATION. Background KickstartTV - the videos and the games

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POST-16 E-LEARNING PRACTITIONERS’ CONFERENCE 2004

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  1. POST-16 E-LEARNING PRACTITIONERS’ CONFERENCE 2004 BREAKOUT 4 2.45pm - Monday 29 November 2004 C9

  2. INTERACTIVE DIGITAL TV FOR LEARNING AND SKILLS PAULA TAYLOR and JOHN TRAXLER

  3. OUTLINE OF PRESENTATION • Background • KickstartTV - the videos and the games • Getting into KickstartTV - the red button • Using KickstartTV - what it looks like, what it does • KickstartTV technology • KickstartTV on WebTV • KickstartTV - Issues and opportunities • KickstartTV - the Future

  4. Vision: For KickstartTV to become an integral part of an individual’s involvement with learning

  5. Related TV adverts Referral from intermediary organisations eg IAG, JobCentres Links from TV via red button Videos on Community Channel, BBC Links from position on Sky / Telewest Links to / fromother IdTV learning sites Links to/ from related IdTV services eg TeachersTV. Open University eg DirectGov Worktrain, local authorities Potential links to mobile phones, TV chat areas Link to / learndirect advice line Links to learning in other mediums Links to related info / services, eg local IAGs eg UKOnline learndirect FE colleges ACL VISION

  6. KickstartTV – SOME BACKGROUND • KickstartTV is an LSC Widening Participation project • Remit: “to determine the feasibility and effectiveness of using Interactive Digital Television (IdTV) as part of the learning process” • Focus:attraction, engagement and signposting • 6 months’ transmission on Sky and Telewest • Evaluation undertaken by LSDA

  7. KickstartTV – SOME BACKGROUND • KickstartTV is a 24/7 interactive TV service to help users ‘brush up their skills’ • KickstartTV is intended to be an ‘inclusive’ communication tool (language & numeracy at Level 1 / 2) • It consists of • Topic-based ‘taster’ exercises, currently literacy, numeracy and job skills • Games, quizzes, hints and tips, related information and supporting videos • Signposting to further advice, guidance and learning

  8. KickstartTV – RAISING AWARENESS • A learning / communication tool for: • Intermediary organisations • Education and information providers • Employer organisations • End users • Being promoted through: • Intermediary organisations • CD-ROMs • Presentations • Emails/mailbase • Web site • National Advice Line • Direct links to KickstartTV

  9. KickstartTV - THE PARTNERS • Knowledge Network • Desq • Yoomedia • Media Trust/ • Community Channel • LSDA • Ufi / learndirect

  10. KickstartTV – THE VIDEOS • Promoting the power of improved skills, such as language, numeracy and jobskills • Real people talking about how it has made a difference, in their jobs, with their families, or with everyday tasks such as cooking and shopping. • Transmitted on the Community Channel, a charity TV channel on Sky • ‘Red button’ interactivity enables viewers to go directly to the Sky version of kickstartTV from the videos

  11. KickstartTV – THE GAMES • The games are available on the Telewest version of KickstartTV • More informal learning activity than the taster exercises • Aim is to attract users to ‘have a go’ • 3 types of game developed to date (wordsearch, quiz and number games) • Topic-based, covering areas such as Gardening, Shopping and DIY.

  12. GETTING INTO KickstartTV – WHERE IS IT?! • Sky • Sky Active Menu • Button 8, Direct-Gov • Telewest • Interactive Menu • Learning • Community Channel • Sky, Channel 585

  13. USING KickstartTV – CONTENT MAP • Main Menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) / TV Schedule (Sky) • Test Zone • Next Steps • Register / Login

  14. USING KickstartTV – CONTENT MAP • Job Skills • Health and Fitness • Leisure • Home and Family • Coming Soon • Main Menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) / TV schedule (Sky) • Test Zone • Next steps • Register / login

  15. USING KickstartTV – CONTENT MAP • Main menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) / TV Schedule (Sky) • Test Zone • Next Steps • Register / Login • Common Tasks • Job Skills • Word Skills • Number Skills

  16. USING KickstartTV – CONTENT MAP • Main menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) / TV Schedule (Sky) • Test Zone • Next Steps • Register / Login • eg: • Courses • Qualifications • Offers • Key organisations • Funding and benefits

  17. USING KickstartTV – CONTENT MAP • Main menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) • TV Schedule (Sky/Comm Channel) • Test Zone • Next Steps • Register / Login • 9 games • 5 video case studies • Jobskills video

  18. USING KickstartTV – CONTENT MAP • Main menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) / TV Schedule (Sky) • Test Zone • Next Steps • Register / Login • Sample questions: • Literacy National Test • Numeracy National Test • E-Quals • etc.

  19. USING KickstartTV – CONTENT MAP • Main menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) / TV Schedule (Sky) • Test Zone • Next Steps • Register / Login • Things to do • Tell us what you think

  20. USING KickstartTV – CONTENT MAP • Main menu: • Brush up your Skills • Skills Bank • Info Bank • Games (TW) / TV Schedule (Sky) • Test Zone • Next Steps • Register / Login • Access to My Page (personalised feedback)

  21. USING KickstartTV – SAMPLE SCREENS

  22. USING KickstartTV – SAMPLE SCREENS

  23. USING KickstartTV – SAMPLE SCREENS

  24. USING KickstartTV – SAMPLE SCREENS

  25. USING KickstartTV – SAMPLE SCREENS

  26. USING KickstartTV – SAMPLE SCREENS

  27. Content Management System (CMS) Accessed through Web browser Data Repository XSLT Transforms, eg SKY SKY SKY SKY web tv ntl sky TW KickstartTV – THE TECHNOLOGY • Content management system • one-time entry of content that can be published to multiple Digital TV platforms • Template-based system and infrastructure • Enables content (learning material and related information) to be entered by non-technical staff • Bank of images and appropriate learning materials • Links to related sources of information and services

  28. COMING SOON – WebTV for KickstartTV • Additional functionality: • Video and audio on demand, enhancing • usability • accessibility • Video integrated into learning elements, enhancing the user experience • Capability of being played • over the internet and • via IPTV (web-based TV) networks • Enabling an enhanced version of the service

  29. KickstartTV – THE WEB SITE

  30. KickstartTV – ISSUES AND OPPORTUNITIES • idTV amongst other technologies, formats and provision • SMS, WWW, PCs, DL, RBL – duplication or specialisation; new blends • idTV in the sectors • FE, HE, corporate training, ACL, WP, the workplace • idTV in the learning cycle • attracting, engaging, explaining, rehearsing, practising, revising ……… • idTV – a new educational paradigm • sit-back or lean-forward • CAL,WWW or TV • social or solitary • bite-sized • standards compliance, quality assurance, learning objects • accessibility and usability

  31. KickstartTV – EVALUATION • Users / viewers • idTV, web, usability lab • Telephone, f2f • Experts’ views – ‘Critical Friends’ • Usability • Accessibility • Functionality • Relevance • Leading to evaluation of: • Technology and trends • Pedagogy • User experience

  32. KickstartTV – THE FUTURE What next? Sustainability / Reusability / Rollout • Involve other learning providers and learning technologies • Forge links with other broadcasters • Extend the appeal of the service to a much wider audience: • Other subjects / levels / languages • Extend signposting links to other appropriate organisations • The IPTV version of the service delivered wherever there is internet capability, eg • direct to the workplace / ACL / Local communities

  33. ContactsPaula Taylor (Project Manager): pktaylor@onetel.comJohn Traxler (Evaluation): john.traxler@wlv.ac.ukMailbase: idTV@JISCmail.ac.ukWeb Site: www.KickstartTV.tv Thanks

  34. POST-16 E-LEARNING PRACTITIONERS’ CONFERENCE 2004 BREAKOUT 4 2.45pm - Monday 29 November 2004 C9

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