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Bell Ringer

Bell Ringer. How has technology affected the advertising budget?. Bell Ringer Answer. Technology has allowed consumers to skip advertising. Technology has also helped advertisers reach customers in new ways, such as by cell phones. Agenda. Bell Ringer / Announcements – 5 min

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Bell Ringer

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  1. Bell Ringer • How has technology affected the advertising budget?

  2. Bell Ringer Answer • Technology has allowed consumers to skip advertising. • Technology has also helped advertisers reach customers in new ways, such as by cell phones.

  3. Agenda • Bell Ringer / Announcements – 5 min • Complete Lesson 10.3 Vocabulary in your Interactive Notebook. (page 27) – 10 min • Lecture, Notes, and Discussion for Chapter 10.3 – 25 min • Discuss assessment for Chapter 10.

  4. Learning Objectives • Define Publicity. • Explain its role in creating a positive public image. • Describe various types of sales promotions.

  5. Publicity • Publicity is free, but the message is not controlled by the business. • It is controlled by the news media and others that are presenting the message.

  6. Goodwill • Publicity can be advantageous to a sports or entertainment businesses by creating goodwill. • Customers’ positive feelings about the business.

  7. Damage Control • When a sports figure is arrested, the information is printed in the newspaper, covered on TV, and posts and discussed on the Internet. • The player and the team’s publicist must provide damage control, by refuting, justifying, or downplaying the circulating stories and focusing the attention on more positive matters. • It is much less damaging to admit a mistake and move on to more positive news.

  8. Grass-Roots Publicity • When an unknown person or event is propelled into the spotlight by the fans, it is referred to as a grass-roots effort.

  9. Viral Campaign • A viral campaign is a promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit.

  10. Image is Everything • PR focus on the future with the intent of creating a positive image of the business. • A comprehensive strategy for developing a good PR will include a definition of the image the company/person desires and what needs to be done to attain the image.

  11. Image is Everything • Former NFL player, Drew Bledsoe is among those who have excelled in pro sports and maintained a spotless image. • Inducted in the World Sports Humanitarian Hall of Fame. • Former spokesperson for Children’s Miracle Network • Founder of the Parents with Dignity

  12. Image is Everything • The importance of a positive image extends beyond the athletes and the team. • Sports facilities need to maintain a reputation for excellent service, cleanliness, and safety. Top NFL Stadiums

  13. Publicity Examples • Hope Solo Husband Arrested • Ravens visit Elementary School • Lindsay Lohan Arrested

  14. Public Relations Career • BLS Career Facts

  15. Sales Promotions • Sales promotions are marketing efforts that offer the customer an additional incentive to buy the product, or service. • Sales promotions can have an immediate positive influence on sales, changing reluctant potential customers into buyers.

  16. Consumer Sales Promotions • Temporary price reductions, such as half-price tickets. • Price-pack deals, such as four ballgame tickets, drinks, and hot dogs packaged together at a special price. • Coupons offering a special price • Special gifts, such as posters or team hand towels that are given out to the first 500 people • Contests or games that offer prizes to customers • Rebates that refund part of the purchase price

  17. Trade Sales Promotions • Trade Allowances (short-term discounts to distribution or retailers for selling or participating in the promotion of a product) • Trade contests • Point-of-purchase displays

  18. Employee Sales Promotions • Push Money • Prize or vacation incentives

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