Bell Ringer
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Presentation Transcript
Bell Ringer • How has technology affected the advertising budget?
Bell Ringer Answer • Technology has allowed consumers to skip advertising. • Technology has also helped advertisers reach customers in new ways, such as by cell phones.
Agenda • Bell Ringer / Announcements – 5 min • Complete Lesson 10.3 Vocabulary in your Interactive Notebook. (page 27) – 10 min • Lecture, Notes, and Discussion for Chapter 10.3 – 25 min • Discuss assessment for Chapter 10.
Learning Objectives • Define Publicity. • Explain its role in creating a positive public image. • Describe various types of sales promotions.
Publicity • Publicity is free, but the message is not controlled by the business. • It is controlled by the news media and others that are presenting the message.
Goodwill • Publicity can be advantageous to a sports or entertainment businesses by creating goodwill. • Customers’ positive feelings about the business.
Damage Control • When a sports figure is arrested, the information is printed in the newspaper, covered on TV, and posts and discussed on the Internet. • The player and the team’s publicist must provide damage control, by refuting, justifying, or downplaying the circulating stories and focusing the attention on more positive matters. • It is much less damaging to admit a mistake and move on to more positive news.
Grass-Roots Publicity • When an unknown person or event is propelled into the spotlight by the fans, it is referred to as a grass-roots effort.
Viral Campaign • A viral campaign is a promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit.
Image is Everything • PR focus on the future with the intent of creating a positive image of the business. • A comprehensive strategy for developing a good PR will include a definition of the image the company/person desires and what needs to be done to attain the image.
Image is Everything • Former NFL player, Drew Bledsoe is among those who have excelled in pro sports and maintained a spotless image. • Inducted in the World Sports Humanitarian Hall of Fame. • Former spokesperson for Children’s Miracle Network • Founder of the Parents with Dignity
Image is Everything • The importance of a positive image extends beyond the athletes and the team. • Sports facilities need to maintain a reputation for excellent service, cleanliness, and safety. Top NFL Stadiums
Publicity Examples • Hope Solo Husband Arrested • Ravens visit Elementary School • Lindsay Lohan Arrested
Public Relations Career • BLS Career Facts
Sales Promotions • Sales promotions are marketing efforts that offer the customer an additional incentive to buy the product, or service. • Sales promotions can have an immediate positive influence on sales, changing reluctant potential customers into buyers.
Consumer Sales Promotions • Temporary price reductions, such as half-price tickets. • Price-pack deals, such as four ballgame tickets, drinks, and hot dogs packaged together at a special price. • Coupons offering a special price • Special gifts, such as posters or team hand towels that are given out to the first 500 people • Contests or games that offer prizes to customers • Rebates that refund part of the purchase price
Trade Sales Promotions • Trade Allowances (short-term discounts to distribution or retailers for selling or participating in the promotion of a product) • Trade contests • Point-of-purchase displays
Employee Sales Promotions • Push Money • Prize or vacation incentives
