Presentation to the EMEA Marketing Board April 5, 2011 SNIA France Committee
Agenda • General Introduction • SNIA France Committee presentation • The team • Organisation • Achievements • Plan • Marketing plan • Technical plan • SNIA in Maghreb & Francophone Sub-Saharan Africa • Conclusion - Call for action
April 5, 2011 The Team SNIA France Committee
A new Committe as of June 2010 • Election in June 2010 • Chairman: Jean-François Marie, NetApp • Vice-Chairman: Olivier Alluis, IBM • Technical Chair: Philippe Reynier, BULL • Channel Chair: Fabiano Chalhoub • End-user Chair: Jean-Michel Maestracci • Election for 2 ans • Cannot candidate for same position
April 5, 2011 Achievements in 2010 SNIA France Committee
BULL a major partner • Philippe Reynier, BULL – Technical Chair 2009-2010 • 2009 – SNIA Academy • Agenda definition and management • Presentation and Speaker Coordination • Major Achievements • Key subjects identification • Original presentation access simplified • 2010 speaker roaster • 11 subjects / 10 speakers • THANKS Philippe !
Presentations and participations • Europe Committee – July 2010 (OA et JFM) • Presentations et participations • SNS magazine, Summer 2010 (JFM) • In The Datacenter with Cherche Midi Expo, September 2010 (JFM) • SNW Francfort, October 2010 (JFM) • ITIForum, Casablanca, October 2010 (JFM) • ITIForum, Tunis, November 2010 (Jean-Michel Carré, IBM) • BULL et Active Circle do not renew membership
April 5, 2011 Plan for 2011 SNIA France Committee
Prospective 2011 • Regain legitimity and visibility for SNIA / SNIA France • SNIA go to action is not just about its chair ! • Have a strong active team • Value proposition for SNIA Europe / France (we need to address technology and verticals) • Speaker roaster • Information sharing, team work • Set individual recognition for participation (TBD: direct, manager, LinkedIn, …)
Prospective 2011 (end) • Channel liaison • Plan to be defined • Not a priority for now • New active members recruitment • List has been managed (active and inactive individual) • Recruitment process ongoing • Training • Not on plan as of today • Academy in a box TBC ?
Master Planning • Marketing: value proposition • Events • In The Cloud, Paris – 8, 9 et 10 mars 2011 • ITI Forum, Casablanca, Tunis • CRIP, Paris – 16 mars 2011 • MedIT, Marseille – 7, 8 et 9 juillet 2011 • Communications • LEWIS as PR Agency (contract signed) • 6 month contract • 2 phases: interviews + article • Use of SNIA • Europe vehicules (SNS, DCS) • Technical content definition
Event Management • Propose to get only one approval for a company with several events in 1 year or global contract • Ie: ITIForum, MedIT, Cherche Midi Expo • Some partners find our logo chart too restritive and ask for easier way to manage (other commercial companies ask for nothing)
April 5, 2011 Organisation SNIA France Committee
Organisation 2011 • New group to be aligned with EMEA / other committees • Any attendee needs to have a designated role • New shape for the bureau • Chairman: Jean-François Marie, NetApp • Vice-Chairman: Olivier Alluis, IBM • Technical Chair: Pierre Sablonière, IBM • Vice Technical Chair: Charley Eveno, CISCO • Channel Chair: Fabiano Chalhoub • Vice Channel Chair: Eric Chiquet, IBM • Marketing Chair / Vice Chair: Christine Pugnet, HDS • Event Chair / Vice Chair : Daniel Camerini, IBM
Organisation 2011 • New group to be aligned with EMEA / other committees • Any attendee needs to have a designated role • New shape for the bureau (60% new chairs !) • Chairman: Jean-François Marie, NetApp • Vice-Chairman: Olivier Alluis, IBM • Technical Chair: Pierre Sablonière, IBM • Vice Technical Chair: Charley Eveno, CISCO • Channel Chair: Fabiano Chalhoub • Vice Channel Chair: Eric Chiquet, IBM • Marketing Chair / Vice Chair: Christine Pugnet, HDS • Event Chair / Vice Chair : Daniel Camerini, IBM
Meetings • Started with 1 conf call per mois and 1 meeting every 3 months • 2011 new meeting scheduling • 1 meeting every month to kick off activities • Location : @non active member (next LSI) • 1 chair conf call every Monday morning • Every chair organises his own agenda and interaction with other SNIA members
April 2011 Christine PUGNET - Daniel CAMERINI Marketing Plan – 2011 SNIA France
Agenda • SNIA France Committee • Value Proposition for SNIA France mission & activities • Press Relationship • IT Industry Analysts Relationship • SNIA France Events Agenda • Misceallenous – Help needed
SNIA France Committee • French Committee elected for 2 years • 1 Chairman & 1 Vice Chair for each mission / activity • Monthly meeting • Organization • Chair : Jean-François Marie (NetApp) • Vice Chair : Olivier Alluis (IBM) • Technical Chair: Pierre Sablonière (IBM) • Technical Vice Chair : Charley Eveno (CISCO) • Marketing Chair : Christine Pugnet (HDS) • Marketing Vice Chair : Daniel Camerini (IBM) • Channel Liaison Chair : Fabiano Chalhoub (NetApp) • Channel Liaison Vice Chair : Eric Chiquet (IBM)
Value Proposition for SNIA France mission & activities • Development of SNIA France value proposition (missions & activities) presentation • To be used in all the events to introduce SNIA France • Support for press activities & briefings • Content • Standards • Why and benefits ? • SNIA mission & vision • SNIA role in standards development • Key IT storage topics covered • SNIA France activities • SNIA France organization
Press Relationships • Decision made to work with press relationship agency : Lewis PR (contract signed on 21th March 2011) • First interviews with journalists to be conducted in April
IT Industry Analysts Relationship • Organize briefings with major IT Industry Analysts in France • To raise awareness of SNIA France missions & activities • To build potential synergy between respective organizations • IDC France considered as pilot (first contact taken)
SNIA France Events Agenda • Participation to European IDC events roadshow under evaluation
Misceallenous – Help needed • Willingness • To include SNIA France Events agenda in the SNIA Europe agenda & newsletters • To insert a short report on the event once done
April 2011 Pierre Sablonière – Charley Eveno Technical – 2011 SNIA France
Current Situation • 15 Companies are represented, mainly from industries of: • Storage • Network • Software • 40 Total Users in the France Committee • Systems Engineers, Consultants, Architects, Product Managers .... • Technical Working Group • Chairman: Pierre Sablonière since December 2010 • Vice-Chairman: Charley Eveno since February 2011 • 9 Persons replied to be SNIA speaker! • Established relationship with SNIA Italy technical chair
Speaker inventory
Technology Topics Decision to focus on 3 main technical topics: • Cloud • Network • Security Why? • End-users care about these technologies • Top IT subjects from IDC, Gartner polls • Conversations during IT events in France • SNIA members can help with their expertise • Storage Considerations In a Virtual Server Environment - CA event • How to successfully migrate to Cloud Computing?
Work In Progress (1/2) • Identify technical subjects & speakers • Translate Technical Abstracts in French (e.g) • PCI Express Impact on Storage Architectures and Future Data Center • Fibre Channel Over Ethernet (FCoE) OBJECTIVE Catalog of Technical Topics where SNIA Members can be speaker Support Board & Marketing group interaction when interacting with industry user & medias
Work in Progress (2/2) • Focus on speaker Enablement • Objective is to enable Speakers on SNIA key Templates • Thru Education calls with experienced Speakers • In our monthly meeting : One SNIA template presented • « SNIA Technical Forum » being planned for Q4 • One day to present the Key SNIA template • Invitation to SNIA members • Invitation of Journalist / analysts under evaluation
SNIA topic – examples - Feedback • CA user group [data protection for virtual servers] • Oct 2010 • Circa 50 participants • SNIA Topic: Storage Considerations in a Virtual Server Environment • Very well received by audience and organisation. Discussion • In the Cloud [IT Forum] • March 9, 2011 • Circa 70 attendees • Round Table: “Succefully Migrating to cloud computing” • Very well received by the audience and moderator • One company in the roundtable was using SNIA cloud Standard • Questions were raised on Cloud Standard adoption
Suggestions and desires • Technical contacts/speakers in other country SNIA • Technical exchange / cross briefings • Data / Feed back on adoption of SNIA messaging / standards: • Awareness / Consideration / in the RFP / Adopted / Deployed • Examples & Benefits
SNIA in Maghreb & Francophone Sub-Saharan Africa Fabiano Chalhoub, SNIA Channel Liaison France, NetApp
Francophone Africa landscape • Continent with the most French speakers in the world • Countries where French is the language of business • 31 francophone African countries • Spoken by116 million African people • 75 million, in Western, Central, and East Africa (called Francophone Sub-Saharan Africa) • 36 million, Arabs and Berbers in Northwest Africa (called Maghreb)
SNIA Members offices & operations • IBM (Morocco, Tunisia, Algeria, Senegal, Ivory Coast) • HP (Morocco, Algeria) • NetApp (Morocco) • EMC (Morocco) • Cisco (Morocco, Tunisia) • Dell (Morocco, Tunisia, Algeria…) • Oracle (Morocco) • Fujitsu (Morocco)
SNIA Members operating in Africa • Brocade • CA • Quantum • Pillar • F5 • Avnet • Microsoft • Vmware • Qlogic • HDS….
SNIA in Francophone Africa • Past Events • Storage - Security Forum, Casablanca, Morocco, June 2008 • Storage - Security Forum, Casablanca, Morocco, October 2010 • Storage - Security Forum, Tunis, Tunisia, November 2010 • Upcoming Events • Storage - Security Forum, Casablanca, Morocco, June 2011 • Business Continuity Convention, Tunis, Tunisia, April 2011
Why SNIA in Francophone Africa? • Eager to learn • As dynamic as Europe 15 years ago • Thirst for new technologies • Being certified is a must • No source of neutral information available • Leverage with France Committee
Next Steps • Choose name • Suggested name: Maghreb & Francophone African Countries M&FAC (read mefac) • Awareness • Contact IDC, local IT associations, … • Attend IT conferences • Specialized news papers announcement • Train the trainer for certifications • Find a partner to be SNIA certified trainer • Attract new local members • Adapt annual fees to local standard of living
Conclusion Jean-François Marie Olivier Alluis
Our wish list • Simplier Logo Usage form • Existing recognition template ? • Marketing Willingness • To include SNIA France Events agenda in the SNIA Europe agenda & newsletters • To insert a short report on the event once done • Technical contacts/speakers in other country SNIA • Technical exchange / cross briefings • Data / Feed back on adoption of SNIA messaging / standards: • Awareness / Consideration / in the RFP / Adopted / Deployed • Examples & Benefits • Attract new local members • Adapt annual fees to local standard of living
www.snia-europe.org Merci
