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SNIA France Committee

Presentation to the EMEA Marketing Board April 5, 2011. SNIA France Committee. Agenda. General Introduction SNIA France Committee presentation The team Organisation Achievements Plan Marketing plan Technical plan SNIA in Maghreb & Francophone Sub-Saharan Africa

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SNIA France Committee

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  1. Presentation to the EMEA Marketing Board April 5, 2011 SNIA France Committee

  2. Agenda • General Introduction • SNIA France Committee presentation • The team • Organisation • Achievements • Plan • Marketing plan • Technical plan • SNIA in Maghreb & Francophone Sub-Saharan Africa • Conclusion - Call for action

  3. April 5, 2011 The Team SNIA France Committee

  4. A new Committe as of June 2010 • Election in June 2010 • Chairman: Jean-François Marie, NetApp • Vice-Chairman: Olivier Alluis, IBM • Technical Chair: Philippe Reynier, BULL • Channel Chair: Fabiano Chalhoub • End-user Chair: Jean-Michel Maestracci • Election for 2 ans • Cannot candidate for same position

  5. April 5, 2011 Achievements in 2010 SNIA France Committee

  6. BULL a major partner • Philippe Reynier, BULL – Technical Chair 2009-2010 • 2009 – SNIA Academy • Agenda definition and management • Presentation and Speaker Coordination • Major Achievements • Key subjects identification • Original presentation access simplified • 2010 speaker roaster • 11 subjects / 10 speakers • THANKS Philippe !

  7. Presentations and participations • Europe Committee – July 2010 (OA et JFM) • Presentations et participations • SNS magazine, Summer 2010 (JFM) • In The Datacenter with Cherche Midi Expo, September 2010 (JFM) • SNW Francfort, October 2010 (JFM) • ITIForum, Casablanca, October 2010 (JFM) • ITIForum, Tunis, November 2010 (Jean-Michel Carré, IBM) • BULL et Active Circle do not renew membership

  8. April 5, 2011 Plan for 2011 SNIA France Committee

  9. Prospective 2011 • Regain legitimity and visibility for SNIA / SNIA France • SNIA go to action is not just about its chair ! • Have a strong active team • Value proposition for SNIA Europe / France (we need to address technology and verticals) • Speaker roaster • Information sharing, team work • Set individual recognition for participation (TBD: direct, manager, LinkedIn, …)

  10. Prospective 2011 (end) • Channel liaison • Plan to be defined • Not a priority for now • New active members recruitment • List has been managed (active and inactive individual) • Recruitment process ongoing • Training • Not on plan as of today • Academy in a box TBC ?

  11. Master Planning • Marketing: value proposition • Events • In The Cloud, Paris – 8, 9 et 10 mars 2011 • ITI Forum, Casablanca, Tunis • CRIP, Paris – 16 mars 2011 • MedIT, Marseille – 7, 8 et 9 juillet 2011 • Communications • LEWIS as PR Agency (contract signed) • 6 month contract • 2 phases: interviews + article • Use of SNIA • Europe vehicules (SNS, DCS) • Technical content definition

  12. Event Management • Propose to get only one approval for a company with several events in 1 year or global contract • Ie: ITIForum, MedIT, Cherche Midi Expo • Some partners find our logo chart too restritive and ask for easier way to manage (other commercial companies ask for nothing)

  13. April 5, 2011 Organisation SNIA France Committee

  14. Organisation 2011 • New group to be aligned with EMEA / other committees • Any attendee needs to have a designated role • New shape for the bureau • Chairman: Jean-François Marie, NetApp • Vice-Chairman: Olivier Alluis, IBM • Technical Chair: Pierre Sablonière, IBM • Vice Technical Chair: Charley Eveno, CISCO • Channel Chair: Fabiano Chalhoub • Vice Channel Chair: Eric Chiquet, IBM • Marketing Chair / Vice Chair: Christine Pugnet, HDS • Event Chair / Vice Chair : Daniel Camerini, IBM

  15. Organisation 2011 • New group to be aligned with EMEA / other committees • Any attendee needs to have a designated role • New shape for the bureau (60% new chairs !) • Chairman: Jean-François Marie, NetApp • Vice-Chairman: Olivier Alluis, IBM • Technical Chair: Pierre Sablonière, IBM • Vice Technical Chair: Charley Eveno, CISCO • Channel Chair: Fabiano Chalhoub • Vice Channel Chair: Eric Chiquet, IBM • Marketing Chair / Vice Chair: Christine Pugnet, HDS • Event Chair / Vice Chair : Daniel Camerini, IBM

  16. Meetings • Started with 1 conf call per mois and 1 meeting every 3 months • 2011 new meeting scheduling • 1 meeting every month to kick off activities • Location : @non active member (next LSI) • 1 chair conf call every Monday morning • Every chair organises his own agenda and interaction with other SNIA members

  17. April 2011 Christine PUGNET - Daniel CAMERINI Marketing Plan – 2011 SNIA France

  18. Agenda • SNIA France Committee • Value Proposition for SNIA France mission & activities • Press Relationship • IT Industry Analysts Relationship • SNIA France Events Agenda • Misceallenous – Help needed

  19. SNIA France Committee • French Committee elected for 2 years • 1 Chairman & 1 Vice Chair for each mission / activity • Monthly meeting • Organization • Chair : Jean-François Marie (NetApp) • Vice Chair : Olivier Alluis (IBM) • Technical Chair: Pierre Sablonière (IBM) • Technical Vice Chair : Charley Eveno (CISCO) • Marketing Chair : Christine Pugnet (HDS) • Marketing Vice Chair : Daniel Camerini (IBM) • Channel Liaison Chair : Fabiano Chalhoub (NetApp) • Channel Liaison Vice Chair : Eric Chiquet (IBM)

  20. Value Proposition for SNIA France mission & activities • Development of SNIA France value proposition (missions & activities) presentation • To be used in all the events to introduce SNIA France • Support for press activities & briefings • Content • Standards • Why and benefits ? • SNIA mission & vision • SNIA role in standards development • Key IT storage topics covered • SNIA France activities • SNIA France organization

  21. Press Relationships • Decision made to work with press relationship agency : Lewis PR (contract signed on 21th March 2011) • First interviews with journalists to be conducted in April

  22. IT Industry Analysts Relationship • Organize briefings with major IT Industry Analysts in France • To raise awareness of SNIA France missions & activities • To build potential synergy between respective organizations • IDC France considered as pilot (first contact taken)

  23. SNIA France Events Agenda • Participation to European IDC events roadshow under evaluation

  24. Misceallenous – Help needed • Willingness • To include SNIA France Events agenda in the SNIA Europe agenda & newsletters • To insert a short report on the event once done

  25. April 2011 Pierre Sablonière – Charley Eveno Technical – 2011 SNIA France

  26. Current Situation • 15 Companies are represented, mainly from industries of: • Storage • Network • Software • 40 Total Users in the France Committee • Systems Engineers, Consultants, Architects, Product Managers .... • Technical Working Group • Chairman: Pierre Sablonière since December 2010 • Vice-Chairman: Charley Eveno since February 2011 • 9 Persons replied to be SNIA speaker! • Established relationship with SNIA Italy technical chair

  27. Speaker inventory

  28. Technology Topics Decision to focus on 3 main technical topics: • Cloud • Network • Security Why? • End-users care about these technologies • Top IT subjects from IDC, Gartner polls • Conversations during IT events in France • SNIA members can help with their expertise • Storage Considerations In a Virtual Server Environment - CA event • How to successfully migrate to Cloud Computing?

  29. Work In Progress (1/2) • Identify technical subjects & speakers • Translate Technical Abstracts in French (e.g) • PCI Express Impact on Storage Architectures and Future Data Center • Fibre Channel Over Ethernet (FCoE) OBJECTIVE Catalog of Technical Topics where SNIA Members can be speaker Support Board & Marketing group interaction when interacting with industry user & medias

  30. Work in Progress (2/2) • Focus on speaker Enablement • Objective is to enable Speakers on SNIA key Templates • Thru Education calls with experienced Speakers • In our monthly meeting : One SNIA template presented • « SNIA Technical Forum » being planned for Q4 • One day to present the Key SNIA template • Invitation to SNIA members • Invitation of Journalist / analysts under evaluation

  31. SNIA topic – examples - Feedback • CA user group [data protection for virtual servers] • Oct 2010 • Circa 50 participants • SNIA Topic: Storage Considerations in a Virtual Server Environment • Very well received by audience and organisation. Discussion • In the Cloud [IT Forum] • March 9, 2011 • Circa 70 attendees • Round Table: “Succefully Migrating to cloud computing” • Very well received by the audience and moderator • One company in the roundtable was using SNIA cloud Standard • Questions were raised on Cloud Standard adoption

  32. Suggestions and desires • Technical contacts/speakers in other country SNIA • Technical exchange / cross briefings • Data / Feed back on adoption of SNIA messaging / standards: • Awareness / Consideration / in the RFP / Adopted / Deployed • Examples & Benefits

  33. SNIA in Maghreb & Francophone Sub-Saharan Africa Fabiano Chalhoub, SNIA Channel Liaison France, NetApp

  34. Francophone Africa landscape • Continent with the most French speakers in the world • Countries where French is the language of business • 31 francophone African countries • Spoken by116 million African people • 75 million, in Western, Central, and East Africa (called Francophone Sub-Saharan Africa) • 36 million, Arabs and Berbers in Northwest Africa (called Maghreb)

  35. SNIA Members offices & operations • IBM (Morocco, Tunisia, Algeria, Senegal, Ivory Coast) • HP (Morocco, Algeria) • NetApp (Morocco) • EMC (Morocco) • Cisco (Morocco, Tunisia) • Dell (Morocco, Tunisia, Algeria…) • Oracle (Morocco) • Fujitsu (Morocco)

  36. SNIA Members operating in Africa • Brocade • CA • Quantum • Pillar • F5 • Avnet • Microsoft • Vmware • Qlogic • HDS….

  37. SNIA in Francophone Africa • Past Events • Storage - Security Forum, Casablanca, Morocco, June 2008 • Storage - Security Forum, Casablanca, Morocco, October 2010 • Storage - Security Forum, Tunis, Tunisia, November 2010 • Upcoming Events • Storage - Security Forum, Casablanca, Morocco, June 2011 • Business Continuity Convention, Tunis, Tunisia, April 2011

  38. Why SNIA in Francophone Africa? • Eager to learn • As dynamic as Europe 15 years ago • Thirst for new technologies • Being certified is a must • No source of neutral information available • Leverage with France Committee

  39. Next Steps • Choose name • Suggested name: Maghreb & Francophone African Countries M&FAC (read mefac) • Awareness • Contact IDC, local IT associations, … • Attend IT conferences • Specialized news papers announcement • Train the trainer for certifications • Find a partner to be SNIA certified trainer • Attract new local members • Adapt annual fees to local standard of living

  40. Conclusion Jean-François Marie Olivier Alluis

  41. Our wish list • Simplier Logo Usage form • Existing recognition template ? • Marketing Willingness • To include SNIA France Events agenda in the SNIA Europe agenda & newsletters • To insert a short report on the event once done • Technical contacts/speakers in other country SNIA • Technical exchange / cross briefings • Data / Feed back on adoption of SNIA messaging / standards: • Awareness / Consideration / in the RFP / Adopted / Deployed • Examples & Benefits • Attract new local members • Adapt annual fees to local standard of living

  42. www.snia-europe.org Merci

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