Use of Transportation Network Companies among MARTA Patrons 2018 Update Robin Salter, PhD

1. Use of Transportation Network Companies among MARTA Patrons 2018 Update Robin Salter, PhD Department of Planning, Office of Research & Analysis Metropolitan Atlanta Rapid Transit Authority February 26, 2018

2. Methodology

3. TNCs in Local News

4. Awareness & Usage in Atlanta Metro Area

5. TNCs – Used With or Instead of MARTA? • 65% of trips are during the week – am/pm rush hours and evenings. • About one-half cost less than $10

6. Motivations for Using a TNC

7. Sample 4 MARTA Patrons Who Have Used A TNC Limited or no access to vehicle Unlimited access to vehicle 57% 43% 35% Use a TNC at least one day per week. 64% Use a TNC at least one day per week. 75% Ride both bus and rail. 22% Ride both bus and rail. 5 out of 10 3 out of 10 Use TNCs for work commute (48%). Use TNCs for work commute(26%). 77% ride 3+ days per week 89% ride 3+ days per week

8. Impact of TNC Use on Travel Choices

9. Lessons Learned & Next Research Steps