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Consistently Surprising Surprisingly Consistent

Consistently Surprising Surprisingly Consistent. Bob Kevoian ● Chick McGee ● Tom Griswold ● Kristi Lee. Big On Laughs & Listener Loyalty.

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Consistently Surprising Surprisingly Consistent

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  1. Consistently SurprisingSurprisingly Consistent

  2. Bob Kevoian ● Chick McGee ● Tom Griswold ● Kristi Lee Big On Laughs & Listener Loyalty The Bob & Tom Show’s quick wit, legendary sense of humor and authentic conversation draw listeners to the show. These are the same attributes that make The Bob & Tom Show the perfect solution for an advertiser looking to stand out from the crowd and rise above their competition.

  3. National Audience The Bob & Tom Show is: • Ranked #1, #2 or #3 in demo in 80% of affiliated markets • Successful in markets of all sizes, regions and time zones • The Bob & Tom Show is heard everywhere! • World wide on the American Forces Radio Network • Nationwide on SirusXM* • Coast-to-Coast in over 130 markets including St. Louis, Salt Lake, Portland, Cincinnati, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco Source: FA’11, Arbitron, MSA, AQH Rank, Actual Times. *The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

  4. Stations Ranked #1, #2 or #3 in Metro Males 18-49 Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 18-49

  5. Stations Ranked #1, #2 or #3 in Metro Males 25-54 Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 25-54

  6. Audience Profile

  7. Listener Profile Average Age 40.4Average HH Income $74,954Average # In HH 3.1Average # Children In HH 2.0 Composition-Base Adults 18+ Single 27.5% Married 63.6% Divorced/Separated/Widowed 17.1% Own a Home 77.2% Work full/part time 75.1% Work in Professional Ind. 11.4% Work in Mgmt, Bus. & Fin. 9.8% Work in Sales & Office 15.9% Work in Construction & Main. 13.1% Work in Other Industry 25.6% Base: Adults 25-54 Male 76% Female 24% Composition-Base Persons 12+ 18-49 65.6% 25-54 72.1% Composition-Base Persons 18+ Graduated High School 37.9% Attended College 36.5% Household Income $50k+ 62.1% Household Income $75k+ 44.4% Household Size 2+ 89.7% Household Size 3+ 59.3% Household Size 4+ 16.5% Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2011, AQHMeans and all other – MRI Spring 2011, Base Adults 18+

  8. Listener Product Usage Males 18-49 and Males 25-54 • Automobiles/Automotive Supplies • Beverages • Clothing & Shoes • Dining Out • Electronics • Financial Services • Health & Personal Care Products • Home Appliances/Furnishings/Improvements • Leisure Activities • Pet Products • Shopping • Snacks • Travel

  9. Male Listeners are Consumers of: Automotive and Automotive Supplies Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 170 211 182 207 229 195 227 213 217 199 213 236 153 215 Bought or Leased New VehicleBought Used Vehicle Decision Maker for Vehicle Primary Person-MaintenanceDIY-Maintaining Vehicle Did Tune-Up Replaced Brake Lining or Pad Bought Air Filters Bought Anti-Freeze/Coolant Bought Batteries for Vehicle Bought Motor Oil Bought Oil Filters Bought Tires Bought Windshield Wipers 166 213 177 209 222 192 222 232 226 224 214236180225 Bought or Leased New Vehicle Bought Used Vehicle Decision Maker for Vehicle Primary Person-Maintenance DIY-Maintaining Vehicle Did Tune-Up Replaced Brake Lining or Pad Bought Air Filters Bought Anti-Freeze/Coolant Bought Batteries for Vehicle Bought Motor Oil Bought Oil Filters Bought Tires Bought Windshield Wipers How to Read: Men 18-49 who bought/leased a new vehicle in the last year are 66% more likely to listen to The Bob & Tom Show than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  10. Male Listeners are Consumers of: Beverages Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 212 225 168 210 194 Drink Alcoholic BeveragesDrink Beer/AleDrink Water/SeltzerDrink Diet Cola DrinksDrink Non-Diet Soft Drinks 210 221 171 190 185 Drink Alcoholic BeveragesDrink Beer/AleDrink Water/SeltzerDrink Diet Cola DrinksDrink Non-Diet Soft Drinks How to Read: Men 18-49 who drank alcoholic beverages are 110% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  11. Male Listeners are Consumers of: Clothing & Shoes Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 224 180 182 169 Athletic ShoesMen’s ClothingShoesSports Clothing 207 179 171 183 Athletic ShoesMen’s ClothingShoesSports Clothing How to Read: Men 18-49 who bought Athletic shoes in the last year are 107% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  12. Male Listeners are Consumers of: Restaurants Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 190 202 192 Dined Out in the last monthAte in Family Restaurants/Steak house in the last 6 monthsUsed Fast Food/Drive-In in the last 6 months 186 194 188 Dined Out in the last monthAte in Family Restaurants/Steak house in the last 6 monthsUsed Fast Food/Drive-In in the last 6 months How to Read: Men 18-49 who dined out in the last month are 86% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  13. Male Listeners are Consumers of: Electronics Index to A18+ Men 18-49 last year Men 25-54 last year Index to A18+ 196 204 202 180 191 182 196 203 200 207 276 200 191 187 Own a Home Personal Computer Decision Maker for Home PC Bought Home PC in last 2 years Use PC at Work Have Call Waiting on Phone Have Caller ID on Phone Personally Used 800/888/900 #s Decision Maker for TV Set Have an HD TV Set Have a Large Screen TV Set Went to Video Store in last monthBought Pre-Recorded Tapes/CDsBought Batteries in last 6 monthsOwn a cell/digital Phone 193 203 190 185 200 177 198 200 191 198 261 181 180 185 Own a Home Personal Computer Decision Maker for Home PC Bought Home PC in last 2 years Use PC at Work Have Call Waiting on Phone Have Caller ID on Phone Personally Used 800/888/900 #s Decision Maker for TV Set Have a HD TV Set Have a Large Screen TV Set Went to Video Store in last monthBought Pre-Recorded Tapes/CDsBought Batteries in last 6 monthsOwn a cell/digital Phone How to Read: Men 18-49 who own a home personal computer are 93% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  14. Male Listeners are Consumers of: Financial Services Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 197 221 194 185 144 199 305 149 Have Savings Account Have Interest Checking Acct. Have Non-Interest Checking Acct. Have 1st Home Mortgage Own Securities Have IRA or 401K Have Credit Card in own name Have 3+ Credit Cards 201 220 216 193 142 199 278 139 Have Savings Account Have Interest Checking Acct. Have Non-Interest Checking Acct. Have 1st Home Mortgage Own Securities Have IRA or 401K Have Credit Card in own name Have 3+ Credit Cards How to Read: Men 18-49 who have a savings account are 101% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  15. Male Listeners are Consumers of: Health & Personal Care Products Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 194 187 177 207 210 200 230 196 202 213 203 186 195 175 237 199 189 Used Adhesive Bandages < 6 mos.Used Cold/Sinus/Allergy Remedies Used Cough Drops (Non-Rx) Used Headache Relievers (Non-Rx) Used Upset Stomach Remedies Used Lip Care Products Used Aftershave Lotion & Cologne Used Deodorants/Antiperspirants Used Shaving Creams or Gels Used Razor Blades Used Disposable Razors Used Electric Shavers Used Dental Floss Used Mouthwash Wear Prescriptive Eyeglasses Used Suntan/SunscreenUsed Vitamins/Dietary Sup. 186 178 173 198 196 190 224 190 209 215 196 185 193 170 237 202 185 Used Adhesive Bandages < 6 mos.Used Cold/Sinus/Allergy Remedies Used Cough Drops (Non-Rx) Used Headache Relievers (Non-Rx) Used Upset Stomach Remedies Used Lip Care Products Used Aftershave Lotion & Cologne Used Deodorants/Antiperspirants Used Shaving Creams or Gels Used Razor Blades Used Disposable Razors Used Electric Shavers Used Dental Floss Used Mouthwash Wear Prescriptive Eyeglasses Used Suntan/SunscreenUsed Vitamins/Dietary Sup. How to Read: Men 18-49 who used adhesive bandages in the last 6 months are 86% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  16. Male Listeners are Consumers of: Home Appliances/Furnishings/Improvements Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 172 241 241 257 287 237 Bought HH Furnishings in last year Bought HH Appliances/Durables Did Home Remodeling Did Home Improvements DIY of Home ImprovementsBought Tools 172 262 295 265 300 243 Bought HH Furnishings in last yr Bought HH Appliances/Durables Did Home Remodeling Did Home Improvements DIY of Home ImprovementsBought Tools How to Read: Men 18-49 who bought household furnishings in the last year are 72% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  17. Male Listeners are Consumers of: Leisure Activities Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 280 216 217 226 201 200 156 200 204 240 170 240 212 Go Camping Barbecue Go to Bars/Night Clubs Play Cards Surf the Net Play Video Games Attend Movies Participate in Sports Attend Sporting Events Play Golf Exercise Regularly (2+ times/wk) Bought Sports Recreation Equip Bought Lottery Ticket 282 207 216 211 194 185 141 191 200 253 170 220 201 Go Camping Barbecue Go to Bars/Night Clubs Play Cards Surf the Net Play Video Games Attend Movies Participate in Sports Attend Sporting Events Play Golf Exercise Regularly (2+ times/wk) Bought Sports Recreation Equip Bought Lottery Ticket How to Read: Men 18-49 who went camping in the past year are 182% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  18. Male Listeners are Consumers of: Pet Products Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 256 214 238 208 229 222 Owns a Cat Owns a Dog Used Cat Food (last 6 mo) Used Dog Food (last 6 mo) Used Cat/Dog Treats (last 6 mo) Used Tick Care Prod (in last yr) 261 223 240 216 229 207 Owns a Cat Owns a Dog Used Cat Food (last 6 mo) Used Dog Food (last 6 mo) Used Cat/Dog Treats (last 6 mo) Used Tick Care Prod (in last yr) How to Read: Men 18-49 who own a cat are 161% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  19. Male Listeners are: Shoppers Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 186 200 189 188 190 166 198 Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply store Ordered By Internet 180 199 179 184 182 158 208 Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply store Ordered By Internet How to Read: Men 18-49 who shop in Appliance, Hardware or Electronic stores are 80% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  20. Male Listeners are Consumers of: Snacks Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 188 159 171 210 192 194 195 221 222 189 240 171 199 231 211 188 239 Chewing Gum Breath Fresheners Mints Hard Roll Candy Regular Size Candy Packages of Miniature Candy Nuts Popcorn Corn/Tortilla Chips & Cheese Snacks Potato Chips Pretzels Cookies Doughnuts Snack Cakes Ice Cream Bars/Sandwiches Ice Cream/Ice Milk/Sherbet Meat Snacks 167 154 164 182 186 168 192 213 215 191 252 181 198 226 205 199 212 Chewing Gum Breath Fresheners Mints Hard Roll Candy Regular Size Candy Packages of Miniature Candy Nuts Popcorn Corn/Tortilla Chips & Cheese Snacks Potato Chips Pretzels Cookies Doughnuts Snack Cakes Ice Cream Bars/Sandwiches Ice Cream/Ice Milk/Sherbet Meat Snacks How to Read: Men 18-49 who bought chewing gum in the last 6 months are 67% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  21. Male Listeners are Consumers of: Travel Index to A18+ Index to A18+ Men 18-49 last year Men 25-54 last year 158 198 249 141 101 203 237 Took a Plane Trip in Last Year Took a Domestic Trip Took a Domestic Personal Trip Took a Domestic Business Trip Took a Foreign Trip Stayed in a Hotel/Motel Visited a Theme Park 148 202 217 117 106 212 225 Took a Plane Trip in Last Year Took a Domestic Trip Took a Domestic Personal Trip Took a Domestic Business Trip Took a Foreign Trip Stayed in a Hotel/Motel Visited a Theme Park How to Read: Men 18-49 who took a plane trip in the last year are 48% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

  22. Delivers the message for… 2011 Pro FlowersMini Cooper Tom Tom Go SeadooCBSESPNYahoo! Samuel AdamsLegalzoom.comLifelockQuickenAlka Seltzer State Farm InsuranceCoors/MillerParamount PicturesSearsWal-MartKohl’sJohnson & JohnsonNAPA AutomotiveHilton HotelsTurner BroadcastingVermont Teddy BearPajamaGram.com Advance Auto PartsAutoZoneNBC NetworksGoToMyPC.comOffice DepotSelect ComfortAce HardwareGoodyearHome DepotProgressive InsuranceBusch LightJC Pennys

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