Welcome to this course, MKT 123 , Sales People Management I !!!!

1. WeLcome MKT 123, Sales People ManagementI Textbook Welcome to this course, MKT 123, Sales People Management I !!!! Before we “get down to basics,” let’s provide you with some helpful directions, general guidelines and administrative policies, which will help set the stage for this course on Sales Force Management, as well as ensure that you successfully complete it. For this course, the required textbook is: Hair, Joe, ”Sales ManagementtBoston: Houghton-Mifflin.

2. #1~2: 해당 내레이션에 맞추어 텍스트 색처리 Sales Management 1 2 #1 Being a 1½ credit course, MKT 123, Sales Management I only covers seven chapters of the text: (Read the Part I on the graphic) #2 The second1½ credit course of MKT 124, Sales Management II, in which we will cover additional topics on sales management, such as: (Read the Part II on the graphic)

3. #1-5. Appear according to narration • Read the chapters in the text before you start online lesson. • Second, only readthe assigned Case, but at this point do not attempt to answer the questions in the Case. • Third, read the 2ndcase. • Attempt to provide answers to review questions and application, practice questions. • Analyze the assigned case. 1 Suggestions for the Success in the course 2 3 4 5 Now I’d like to offer you some proven, time-tested course preparation suggestions, which will help you complete as well as attain an excellent grade for this course. To efficiently prepare for each week’s lesson and assurance of learning activities: #1 First read the chapters in the text before you start online lesson. #2 Second, only readthe assigned Case, but at this point do not attempt to answer the questions in the Case. #3 Third, simply read the 2ndCase for “flavor,” although you are not required to analyze nor submit it for credit. The purpose of reading the 1stand 2ndCases is to gain an appreciation for the sort of problems sales managers face—problems you’ll be able to resolve with the knowledge gained from the lesson at hand. Remember that these cases discuss REALproblems that REALfirms, whose names are disguised typically, face. #4 Fourth, attempt to provide answers to review questions and application, practice questions. They provide examples of situations that test a sales manager’s decision-making aptitude and critical thinking skills. Next, make a conscientious effort to “think critically” and provide the solutions without looking at the answers. #5 Fifth, after completing the aforementioned steps 1-4, then analyze the assigned Case using the concepts imparted by the chapter and lesson. But remember, the primary source of information for every lesson is your text—which, as you will remember, I have requested you to read before perusing any online lesson. Let’s get started!

4. Overview – Learning Objectives Overview -Learning Map #1-8: 텍스트 & 그래픽 전체 제시 #2~7: 해당 내레이션에 맞추어 텍스트 색처리 ▌Overview 1 Learning Objectives • Summarize the basic responsibilities and evolving roles of sales management, • Demonstrate how sales managers can better integrate their roles with marketing management, • Identify and prepare for megatrends that will affect your future in sales management, • Evaluate the selection criteria for sales management and compare them to your present and potential qualifications, • Analyze how the sales manager’s job is expanding and what it will mean for your career. 2 3 4 5 6 FA:#1#2 After completing lesson 1, you should be able to do the following things. #3(각 학습목표 매끄럽게 내레이션 필요)

5. Overview – Learning Map Overview -Learning Map ▌Overview Learning Map 1. Intro to Sales Management Understanding Sales Management Sales Management and Marketing Preparing for the Future Megatrends Roles Definition Types, Titles, and Hierarchical Levels Integration Field Force and Support Team Integrated Marketing Communications A. Responsibilities and Duties Expanding Roles Qualities Behavioral Megatrends Technological Megatrends Managerial Megatrends Skill and Ability Requirements Developing Sales Managers for the Future FA: Now, you are looking at a Learning map. This lesson is divided into 5 parts – definition, roles, sales management and marketing, megatrends affecting sales management, and preparing for the future.

6. Case Overview -Learning Map #1: Use the same character throughout the lesson – sales manager, sales force, customer ▌Case 2 Email from national sales manager Customer Retention Rates • CEO is upset because of poor customer retention rates. • Loss of over 20 percent of its regular customers • Increasing promotional costs to attract new customers and lower profit margins 3 1 4 5 6 All sales managers need to focus more on customer retention! 6 Wholesalers Retailers District Sales Manager #1 You are a district sales manager fora large consumer products company that sells its products largely throughwholesalers and directly to a few giant retailers. Your company also has an extranet where business customers can order online. #2 Today, your company’s national sales manager sent you an e-mail saying that #3 the CEO is upset because of poor customer retention rates. #4 Last year, the company lost over 20 percent of its regular customers through attrition of various kinds. #5 At the same time, promotional costs to attract replacement customers are increasing dramatically, causing profit margins to suffer. #6 The CEO has demanded that all the company’s sales managers start focusing more on customer retention.