1 / 9

METROPOLITAN WATER DISTRICT Residential Water Conservation Rebate Program Overview

METROPOLITAN WATER DISTRICT Residential Water Conservation Rebate Program Overview. EGIA IS A RECOGNIZED NATIONAL LEADER IN RESOURCE EFFICIENCY PROGRAM ADMINISTRATION. 25 Years Experience Administering Resource Efficiency Rebate Programs

Télécharger la présentation

METROPOLITAN WATER DISTRICT Residential Water Conservation Rebate Program Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. METROPOLITAN WATER DISTRICTResidential Water Conservation Rebate Program Overview

  2. EGIA IS A RECOGNIZED NATIONAL LEADER IN RESOURCE EFFICIENCY PROGRAM ADMINISTRATION • 25 Years Experience Administering Resource Efficiency Rebate Programs • Proven & Battle Tested System That Has Processed Over 2.2 Million Rebates • Secure Funds Management System Distributing Nearly $300 Million in Rebate Payments

  3. EGIA EXPERIENCE WITH SIMILAR REBATE PROGRAM ADMINISTRATION • Bay Area Water Agencies Regional High Efficiency Clothes Washer Rebate Program • Administered Rebate Processing & Call Center Operations For Over 50 Northern California Water Agencies and Sub-Agencies • Administered Multiple Rebate Levels & Integrated Multiple Funding Sources • Administered DWR Matching Funds For Agencies • 2001 – 2003: EGIA Applied For & Awarded $2,190,000 in Matching Funds • 2004 – 2007: EGIA Applied For & Awarded $1,534,000 in Matching Funds • Provided Individual Agency & Aggregated Program Reporting • Developed & Administered Online Consumer Application Processing • Provided Customer Service Call Center Operation • California Statewide Commercial Laundry Program • Rebates Provided For The Installation Of Efficient Clothes Washers Installed In Laundromats, Multi-Family Housing and Hotels/Motels • Delivered To Customers Served By: PG&E, SCE, So. Cal. Gas Company and SDG&E • EGIA Rebate Processing Services Include: • Direct Mail, Fax and Online Application Processing • Multi-Utility Coordination • Online Reporting and Access To Program Files For Participating Agencies • Integrated Electric/ Water Rebate Processing

  4. RESOURCE SOLUTIONS GROUP A Proven Leader In Resource Efficiency Strategic Marketing & Consumer Outreach • Provide Resource Efficiency Consulting Services Through: • Awareness • Action • Sustainability • Key Services Are Strategic Planning, Technical Support, Strategic Communications • Leadership Team Offers 60+ Years Combined Experience • Southern California Edison • A/C Quality Program • Provide strategic communications, content development (marketing materials and website), upstream – industry outreach services • Identify market barriers facing contractors • Develop program design moving market towards comprehensive design, quality installation, ongoing maintenance model • Implement customer education (website, direct mail, promotional campaigns, cooperative marketing with industry) • U.S. EPA, DOE – ENERGY STAR; • Flex Your Power • Liaison and coordinator for national retailer and manufacturer relationships • Established good working relationships with industry • Increased participation, motivators to produce and sell qualified products • Coordinated with retailers to raise visibility through special promotions and permanent changes

  5. REBATE PROCESSING & PAYMENT Online Application Processing • Customers Can Apply For Rebates Online 24 Hours/ Day or Mail-in The Rebate Application - With Prior EGIA Administered Water Efficiency Programs, When Given A Choice 35% of Customers Preferred Online Application Submittal • 24/7 Online Web Service To Enable Customers To Check On Their Rebate Status Rebate Check Distribution • MWD Program Branded Checks Issued To Participating Customers • Sponsoring Agency Referenced With Tailored Messaging On The Check Register Call Center Operations • Dedicated 800# For Easy Customer Access • Bi-lingual Customer Services Representatives • Call Records Maintained On All Customer Inquiries Customer Account & Measure Verification • Verify That All Customers Applying For Rebates Are Eligible • Verify Product Purchased/ Installed Is A Qualifying Measure • Track Lifetime Water Savings By Measure

  6. INFORMATION TECHNOLOGY, REPORTING & DATABASE MANAGEMENT EGIA PROVIDES MWD AND PARTICIPATING AGENCIES WITH REAL-TIME, ONLINE PROGRAM MONITORING CAPABILITY • All Reporting Will Be Provided In Excel Or Access Format & Delivered To Agencies Via Password Protected Web Access • Reports Will Be Separated By: • Participating Agency • Each Of Their Sub-Agencies and Retail Agencies • System Designed To Accommodate & Track Multiple Rebate Levels & Outside Funding Sources • EGIA Database Tracks Qualified Measures, Rebate Amounts, Funding Sources, Measure Brand, Model Number, Purchase Price and More • Automated Processing & Payment Delivery System • Automated Safeguards Deployed To Reduce Deliberate Or Unintentional Consumer Misuse Of The Program • Problem Letter Generation/ Follow-Up System Assures Maximum Customer Participation

  7. GENERAL MARKETING STRATEGY • Goals: • Raise Awareness Of Rebates Among Residential Customers • Educate Residential Customers About Water Consumption • Raise Prioritization Of Water In Purchasing Decisions • Educate/Engage Landscape Professionals To Promote Water Efficient Products And Practices • Key Messages: • Umbrella Program Messaging That Keys In On Smart Consumers Saving Water • Deliver Messages With Humor, Present As Guidance, Avoid “Preaching” • Product-Specific Messaging: • Superior Product Performance, Third-Party Testing • Volume Of Water Used By Typical Products • Increased Convenience • Lifetime Water/Utility Savings • Address Product-Specific, Market Challenges

  8. CONSUMER MARKETING • Point of Sale • Raise Visibility Of Products, Rebates Through Labeling And Signage • Increase Stocking Of Qualified HETs • Ensure Educated Sales Staff • Website • Portals For Consumers And Contractors • Education, Sales/Marketing Resources, Online Rebate Application • Direct Mail • Target High Landscape Water Use • Send Letters Highlighting Water Use And Opportunities To Reduce With WBICs • Bill Stuffers • Coordinate With Agencies To Provide Content, Select Timing To Optimize Results • Marketing/Education Campaigns • Provide Content, Strategies, Coordinating Activities For MET, Other Agencies • Special Events • As Appropriate Throughout The Region

  9. RETAILER & CONTRACTOR OUTREACH • Product Stocking • Work With Retail HQ And Manufacturers To Increase Availability Of Qualified Products • Pilot Product Launches, Test Sales Impacts • Product Visibility • Develop And Deliver Signage, Product Labels • Ensure In-Store Rebate Forms • Sales Staff Knowledge • Focus On Superior Product Performance, Other Key Attributes • Offer In-Person Training • Provide Training Tools (E.G., Pocket Cards) • Provide Qualified Product Lists • Contractor Training • Coordinate With IA, WaterSense, California Landscape Contractors Association, Key Manufacturers And Distributors • Provide Sales/Marketing Tools

More Related