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Unraveling Media History: From Orality to Literacy and Beyond

Explore the origins and evolution of media history, focusing on the transition from primary orality to literacy and the impact of the print revolution. Delve into the technological determinism surrounding writing and its implications for consciousness and culture. Investigate historical contexts, such as Plato's views on the alphabet, and the significance of various writing systems, including phonographic and logographic languages. This study also considers how these changes have shaped narratives in law, science, and religion, and highlights the persistence of oral traditions.

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Unraveling Media History: From Orality to Literacy and Beyond

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Presentation Transcript


  1. Where does media history start? • Orality and Literacy • The Print Revolution • Modern Times (here’s one version) Richard Wagner?

  2. Orality and Literacy • Primary Orality • Literacy • Scripts • “The” Alphabet • “High” Literacy • Secondary Orality

  3. Primary Orality -- Speculative • “Pristine,” “natural” p. 78 • What would this mean for history? • What would this mean for law? • What would this mean for science? • Religion? (105) • Narrative drive p. 99

  4. Literacy – A Technology • “Artificial” p. 82 • Where did writing come from? (86) • When? Under what conditions? • Plato’s complaints in the Phaedrus (79)

  5. The Alphabet • A spectrum of written languages, from more phonographic (Finnish) to more logographic (Chinese) • Where did the alphabet come from? • When? Under what conditions? • What IS it? • Sound • Name • Shape

  6. Ong’s Determinism The language of (technological) determinism? “Writing restructures consciousness” “The Greek Alphabet was democratizing” (90)

  7. Methodological Wrinkles • How can we know anything about orality? • Plato’s pitfall (p. 80) • Ong’s little joke (p. 96) • The example of Homer (p. 99) • The example of Genesis (p. 99)

  8. Orality lives on • Ong’s examples of Rhetoric and Learned Latin • The Alphabet song (100) • The Alphabet historicized • “Secondary” Orality?

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