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Samsung Galaxy S4: A Game-Changer in the Smartphone Market

The Samsung Galaxy S4 is described as "The Next Big Thing" and it aims to compete fiercely with the iPhone. Launched alongside the new iPhone, the Galaxy S4 incorporates innovative features like Sound Shot, Group Play, and S Translator, making it a strong contender in a rapidly evolving market. The comparison ads highlight Apple's declining share, with Samsung capturing nearly 20% of the market. This launch not only emphasizes Samsung's commitment to advancing smartphone technology but also showcases their effective marketing strategies that resonate with consumers.

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Samsung Galaxy S4: A Game-Changer in the Smartphone Market

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Presentation Transcript

  1. Alissa Bennett Whitney Smyth Samsung Galaxy S4

  2. Introduction • “The Next Big Thing is Already Here” • Competition with the iPhone • Comparison ads • Same timing as the new iPhone launch • http://www.youtube.com/watch?v=nf5-Prx19ZM

  3. S4 vs. iPhone continues • http://www.youtube.com/watch?v=DlXp41WwpOs • Apple lost almost 20% of its share to Samsung • Comparison ad, Samsung 2, 3 and now 4

  4. S4 Launch • http://www.samsung.com/us/guide-to-galaxy-smart-devices/galaxy-s-4-smartphone.html?cid=ppc- • Focusing on their new features • Sound Shot, Group Play and S Translator • http://www.engadget.com/2013/04/10/samsung-galaxy-s4-commercials/

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