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Fry’s Electronics

Fry’s Electronics. Kevin Hollinger Jessica Althoff Katie Hermes. History. Founded in 1985 Sunnyvale, California closely-held private company Total of 34 stores 8 – Northern California, Texas 9 – Southern California 2 – Arizona, Georgia 1 – Illinois, Indiana, Nevada, Oregon Washington.

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Fry’s Electronics

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  1. Fry’s Electronics Kevin Hollinger Jessica Althoff Katie Hermes

  2. History • Founded in 1985 • Sunnyvale, California • closely-held private company • Total of 34 stores • 8 – Northern California, Texas • 9 – Southern California • 2 – Arizona, Georgia • 1 – Illinois, Indiana, Nevada, Oregon Washington The first Fry’s in Sunnyvale, CA.

  3. Strengths • Store themes • Product selection • Line queue • Destination spot

  4. Weaknesses • Locations • Customer service record (Q) How many Fry's employees does it take to change a light-bulb? (A) None. They need to call a manager. (Q) Why do I always wait so long in line? (A) Because there's only a few managers and they're busy changing light-bulbs. “Ethics is not a word in Fry's vocabulary, nor will it ever be.”

  5. Opportunities • Advertising • Expansion

  6. Threats • Best Buy / Circuit City • Online shopping • Land issues for expansion

  7. Fry’s Electronics The real question is… What will the Wilsonville store theme be?

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