Ethnic Emily Crone
Ethnic Subculture A self-perpetuating group of consumers who share common cultural or genetic ties, where both its members and others recognize it as a distinct category.
Main Ethnic Subcultures in America • African Americans • Hispanic Americans • Asian Americans
African Americans • Sugar and cream in their coffee • Skin takes a deeper meaning
Hispanic American • Families tend to be larger • Spend more money on groceries • Cloth their children nicely b/c represents pride • 34% 18&under in 2004. compared with 25% of total population • Time saving products are not important • Tend to be brand loyal • Don’t care for adapting different groups cultures
Asian Americans • Design and location of home is important • Fastest growing population • Wealthier, best-educated • Get tech. jobs of any ethnic subculture • Buy high tech things • Most brand conscious • Least brand loyal • Frequent shoppers
Sources • http://quizlet.com/3500323/ethnic-racial-and-and-religious-subcultures-flash-cards/ • http://www.citeman.com/8394-nature-of-subculture.html