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Exploring Communication Theories: Perception and Intention in Meaning

This lesson delves into the phrase "Perception trumps intention," inviting students to reflect on its meaning and application in daily life. We'll explore three key communication models: Aristotle’s Model, the Aristotelian Transmission Model, and the Osgood-Schramm Model, discussing their strengths and weaknesses. Additionally, we'll examine Marshall McLuhan's assertion that "the medium is the message," considering how different mediums shape audience perception. Finally, insights from Bill Clinton's speech on effective public speaking will provide practical advice for addressing large audiences.

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Exploring Communication Theories: Perception and Intention in Meaning

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Presentation Transcript


  1. Bell Ringer What do you think the following phrase means? How can you apply it to your life? “Perception trumps intention.” Awwww

  2. Communication A Quick Overview of Theory

  3. Aristotle’s Model of Communication Aristotelian

  4. Transmission Model of Communication

  5. Osgood-Schramm Communication Model

  6. Which is best? • Aristotle • Transmission • Osgood-Schramm

  7. Does the internet change things?

  8. Bell Ringer Which is more important, the medium or the message? Why?

  9. Marshall McLuhan “The Medium is the message.” • The medium influences how the message is perceived. Therefore, the medium is equal to the message. I am smiling.

  10. Bell Ringer Bill Clinton interview about his speech and DNC. What useful advice does he give about giving a speech to a HUGE audience? :48

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