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David Schutzman

David Schutzman . Background in Professional Services. Introduction. Since 1997, David Schutzman, founder of DSM, has been helping large and mid-tier global consultancies move from “best kept secret” to major players.

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David Schutzman

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  1. David Schutzman Background in Professional Services

  2. Introduction • Since 1997, David Schutzman, founder of DSM, has been helping large and mid-tier global consultancies move from “best kept secret” to major players. • DSM helps companies build results oriented strategies to more effectively communicate their benefits and differentiators to key market influencers and stakeholders.

  3. Introduction • Record of Senior Experience and Brand Success in IT Consulting Services: Chief Marketing Officer, 2007-2010 National PR Leader, Deloitte Consulting, 2004-2007 Global PR Leader, Cap Gemini, 2001-2004 Americas PR Director, Ernst & Young Consulting, 1997-2001

  4. Recent Brand Success Examples Contributing To New Business Development And Lead Generation • Integrated Marketing Approach Contributed To Firm’s Brand Rejuvenation Success • Editorial: Published articles placed in leading trade and business publications resulted in client meetings and wins. • Recognition: 2009 Industry Recognition: Global Outsourcing 100 and World’s Best Outsourcing Advisor’s List; #2 Boutique Outsourcing Advisors; #1 in Client Outcomes and improvements. • New Business Development: Company inquiries on Archstone’s website led to 10 projects awarded. One client, Pharmavite, surpassed the $2 million revenue mark. • Social Media for Business Development: Referral traffic from Linkedin increased 600% in 2009 compared to prior year. Introduction with Danone Company via LinkedIn led to $1 million project.

  5. Recent Brand Success Examples Contributing To New Business Development And Lead Generation • Integrated Marketing Approach Contributed To Firm’s Brand Rejuvenation Success • Search Engine Optimization: Visits to BPO page increased 86% in Q3 as a result of a flurry of webinars/presentations, published articles, and Google ads contributing to increased awareness. Total page views increased 100% compared to prior year. • New Media: Introduced Thought Leadership Video Podcast Series . Also completed client case study video with Cross Pens resulting in win at Solo Cup Corp. • Thought Leadership: More than 300 requests for Cost Management Study via the website and LinkedIn resulted in 100 client conversations and 10 client meetings. Report generated dozens of positive comments on executive discussion groups, allowing Archstone to “own” the topic.

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