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FRANCE 24 Audience Growth Study in the Middle East

Analysis of FRANCE 24's audience growth in Lebanon, Egypt, UAE, and Jordan in 2011. Conducted interviews with opinion leaders to measure awareness and coverage increase. Detailed methodology and results provided by TNS Sofres.

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FRANCE 24 Audience Growth Study in the Middle East

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  1. AUDIENCE IN 2011 IN THE MIDDLE-EAST February2012 Marketing department February 2012

  2. LEBANON 101 interviews UNITED ARAB EMIRATES 100 interviews JORDAN 100 interviews EGYPT 102 interviews Methodology • Survey’s Institute: TNS Sofres • Method • By telephonewith the CATI system (Computer Assisted Telephone Interviewing) • 15-minute interview • Dates • FromNovember 4 to November 25 2011 • Sample size • 403 Opinion leaders: managers, C-Suites, governmentemployees, journalists, professors and artists. • In the following 4 countries:

  3. Channelssurveyed

  4. Global awareness: FRANCE 24 has the best evolution in % Base :Lebanon, Egypt, UAE, Jordan Source : TNS Sofres 2011

  5. FRANCE 24 weekly audience increased by 11 points in one year! Base : Lebanon, Egypt, UAE, Jordan Source : TNS Sofres 2011

  6. An impressiveincrease in Lebanon for FRANCE 24 Weeklycoverage in % Base :Opinion Leaders- Lebanon Source : TNS Sofres 2011

  7. + 7 points in Jordan for France 24 Weeklycoverage in % Base :Opinion Leaders- Jordan Source : TNS Sofres 2011

  8. Weeklycoveragemultiplied by 3 in one year in UAE Weeklycoverage in % Base :Opinion Leaders-UAE Source : TNS Sofres 2011

  9. +10 points in Egypt for FRANCE 24 Weeklycoverage in % Base :Opinion Leaders- Egypt Source : TNS Sofres 2011

  10. FTP InternationalGroupe France Télévisions Publicité64-70 avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt CedexFrance

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