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Dive into the significance and implementation of Corporate Social Responsibility (CSR) for all company types, exploring its impact on stakeholders like employees, customers, and investors. Discover CSR methodologies, practices, and benefits for enhancing economic performance. Embrace sustainability, transparency, and responsible business strategies to shape a better future.
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Wave Riders™ Winning Through CSR Importance and Implementation
Introduction • New Company Review • New Strategy • New Goals • New Markets
Definition “…treating the stakeholders of the firm ethically or in a responsible manner” (Hopkins, 2007, p. 15)
To Whom Does CSR Matter? • All Types of Companies. • Employees. • Customers. • Suppliers. • Local Communities. • Investors. • European Companies in Particular. • Future Generation.
Methodology Carroll's (1991) Pyramid of Corporate Social Responsibility Source: (Schwartz & Carroll, 2003)
Practices • Set Sustainable Measureable Goals. • Stakeholder Engagement. • Lifecycle Assessment. • Sustainability/ CSR Reporting.
CSR deployment Transparency Improved design Recyclable materials Social events WaveRiders Partnerships Waste reduction Based on: Ecotrust (n.d.)
Conclusion • CSR is as Important as Ever. • CSR Enhances Economic Performance. • CSR is a Concern of People and Governments. • CSR is a Current Opportunity and Future Requirement.
References • Ecotrust. (n.d.). Reliable Prosperity. Retrieved February 20, 2011, from http://www.reliableprosperity.net/ • Fai, F. M., & Morgan, E. J. (2006). Managerial Issues in International Business. UK: Palgrave Macmillan. • BS EN ISO 14001:2004 (2010). Environmental management systems – Requirements with guidance for use. Brussels: European Committee for Standardization. • Hopkins, M. (2007). Corporate social responsibility and international development: is business the solution? London: Earthscan. • Schwartz, M. S., & Carroll, A. B. (2003). Corporate Social Responsibility: A Three-Domain Approach. Business Ethics Quarterly, 13 (4), 503-530. • Goldschein, P. (2010). Top Seven Sustainability Practices: the Sum > the Parts. Sdialogue: LLC.