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Boot Camp Executive Training Primer

Creating Effective Investor Relations and Business Development Presentations MBC Marketing & Communications Committee January 29, 2009. Boot Camp Executive Training Primer . While initially prepared for CEOs, the primer offers important takeaways applicable for all IR and BD professionals

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Boot Camp Executive Training Primer

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  1. Creating Effective Investor Relations and Business Development PresentationsMBC Marketing & Communications Committee January 29, 2009

  2. Boot Camp Executive Training Primer While initially prepared for CEOs, the primer offers important takeaways applicable for all IR and BD professionals • Key primer objectives: • Creating more compelling “elevator pitch” • Including strategies for delivering the pitch • Providing methodology to analyze and improve presentations • Specific techniques for organizing slides • Preparing for the meetings 2

  3. Building the Presentation – 15 Top Slides • Overview/corporate positioning • Core company compentencies/expertise • The market • The problem • The solution • Scientific branding or technology platform/franchise • Clinical program • Regulatory strategy • Commercialization/partnering strategy • Competitive advantages 3

  4. Building the Presentation – 15 Top Slides • Financial roadmap • The team • Investment highlights • End or closing slide 4

  5. Effective Presentations Critical During Turbulent Times • Panel objectives: Back to Basics • Delivering the science message • IR and BD audience-specific recommendations • What “NOT” to do • Audience Q&A 5

  6. Meet the Panelists • Patricia F. Dimond, Ph.D.Senior Counsel, Life Sciences, FD • Patrick FlaniganDirector, Investor Relations, Genzyme Corp. • Christopher de Souza, MBA, Ph.D.VP Business Development, SkyePharma US Inc. 6

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