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Economic Boom and Social Change: The 1950s in America

Explore the dynamic era of the 1950s in the United States under Eisenhower's leadership. Witness economic prosperity, workplace transformations, suburban migration, consumerism, the polio vaccine breakthrough, television's golden age, and the rise of pop culture icons like rock 'n' roll music and rebellious teenagers.

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Economic Boom and Social Change: The 1950s in America

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  1. Chapter 29 Section 2 The Affluent Society

  2. The Eisenhower Era • New Regime 1950's: • Dwight D. Eisenhower • Promises • Cut Bureaucracy • End "Creeping Socialism” • New Deal • Balance Budget • Reduce Economic Regulations

  3. Eisenhower Era Continued • Presidential Actions: • Cut Gov't Jobs • Thousands • Federal Budget • Cut Billions • Cut Farm Subsidies • Progress: • Unemployment • Expanded • Minimum Wage • Increased • Established Departments: • Health, Education, & Welfare • Modern Republicanism: • Domestic Affairs Approach • "Conservative with Money” • "Liberal with Human Beings"

  4. Eisenhower and the Economy • Economic Prosperity: • 1950's • Unemployment& Inflation • VeryLow • 60% Population • MiddleClass • $3,000 to $10,000 • Changes in Workplace: • Corporations Prospering • Automation • Using Machines • Operate Faster • More Efficiently • Professional & Service Jobs • Increased

  5. Changes in the Workplace • White Collar Jobs: • Increase • Managers • Clerical Workers • Pink Collar Jobs: • Nursing • Teaching • Retail Sails • New Union Style: • 1955 Merger • American Federation of Labor (AFL) • Congress of Industrial Organizations (CIO) • George Meany – first president of AFL-CIO • Cooperating with Management • Both Sides • Give & Take

  6. Suburban Migration • Geographic Mobility: • Middle Class • Suburbs • 1960 • 1/3 Population • "Planned Communities” • Entire Neighborhoods • Same Floor Plan • Very Alike

  7. Reasons for Expansion • Growing Communities: • Housing Costs • Low • AffordableHomes • Low-InterestMortgages • Veterans • Highway Act of 1956: • Expands Highway System • Commuting • Easier

  8. Suburban Life • Starting Families: • Postponed • Depression & WWII • Married Younger • More Children • Baby Boom • 30 Million People • 1950’s • Mothers Role: • "Ideal Wife/Mother” • Full-time Homemaker • Working Mothers • Increases • Middle Class • Homemakers "Bored Stiff”

  9. 1950’s Consumerism • Consumerism: • Conformity • Advertising • Buying/Participating • Same Things • “Keeping up with the Joneses” • Same Groups and organizations • PTA • Scouts • Little League Sports

  10. Jonas Salk’s Polio Vaccine • Polio Epidemic • Late 1940’s • 1952 disease attacked • 60,000 Americans • Children • Scientists worked day and night • 1952 • Jonas Salk • “one of the greatest triumphs in the history of medicine”

  11. The Golden Age of Television • 1950’s • 46 million • One Television • Advertising • 1.6 Billion • General Electric Theatre • Kraft Television Theatre • Favorites • World Series • I Love Lucy • http://www.youtube.com/watch?v=8NPzLBSBzPI • The Honeymooners • http://www.youtube.com/watch?v=Fs8aRZntp6c • Stereotypes • Amos ‘n’ Andy

  12. Teenagers and Pop Culture • Fictional Rebels • Catcher in the Rye • MAD Magazine • Juvenile Delinquency • Antisocial behavior by the young • Movies • The Wild One • http://www.youtube.com/watch?v=fkdqCTcDkbc • Marlon Brando • Rebel Without a Cause • http://www.youtube.com/watch?v=wXRgAXU1-T4 • James Dean

  13. Rock ‘N’ Roll • 1951 • Alan Freed • Cleveland Ohio Disc Jockey • Elvis Presley • King • African American Gospel • Rhythm and Blues Band • Others • Jerry Lee Lewis • Buddy Holly • Challenged • Parents • The Coasters • http://www.youtube.com/watch?v=PtTC3pGBjs4 • Racial Segregation • African American Musicians • Little Richard • Chuck Berry

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